Brand Tone

Passionate & Enthusiastic, Inspirational & Creative, Friendly & Approachable, Knowledgeable & Quality-Focused, Contemporary & Modern

Brand Values

• •Quality
• •Creativity & Inspiration
• •Community
• •Passion
• •Customer Focus
• •Accessibility

Best Practices

• •Always Lead with Passion: Infuse your copy with genuine enthusiasm for your products and the craft of sewing. Let your love for fabric shine through.
• •Speak the Language of Your Community: Use terms and references that resonate with sewers, quilters, and crafters. Understand their needs, desires, and pain points.
• •Inspire, Don't Just Sell: Focus on the creative possibilities your fabrics offer. Show customers what they *can do* rather than just what they *can buy*. Use evocative language.
• •Maintain a Friendly and Supportive Voice: Whether it's a social media reply or a product description, keep the tone approachable and encouraging. Foster a sense of belonging.
• •Highlight Quality and Uniqueness: Consistently reinforce the premium nature of your fabrics and the distinctiveness of your curated collection. Explain what makes your offerings special.

Social Perception

Fabric House NZ is generally perceived as a go-to source for high-quality, contemporary, and designer fabrics in New Zealand. Customers view it as a place that understands their passion for sewing and quilting, offering unique and inspiring materials that might be hard to find elsewhere locally. The brand is seen as knowledgeable and supportive, contributing positively to the crafting community. There's an appreciation for the curated selection, which includes well-known international designers and New Zealand-made options.

Copy Examples

• •Instagram Post (New Fabric Arrival): Say hello to your next obsession! ✨ This stunning new [Designer Name/Fabric Type] collection has just landed, and we're already dreaming up a million projects. The colours are even more vibrant in person! Perfect for that statement dress or a quilt that pops. What will you create? #FabricHouseNZ #NewCollection #DesignerFabric #SewingInspiration #NZMadePossible
• •Facebook Ad (Workshop Promotion): Unleash your inner quilter! 🧵 Join our [Workshop Name] workshop on [Date] and learn [Specific Skill] with our friendly expert, [Instructor Name]. Spaces are limited, so grab your spot and get ready to create something beautiful. Tag a friend who needs a creative boost! Link in bio to book. #FabricHouseWorkshops #QuiltingNZ #SewingCommunity #LearnToSew #CraftNZ
• •Website Banner (Seasonal Promotion): Spring into Creativity! 🌷 Explore fresh florals, vibrant prints, and luscious linens to bring your new season projects to life. Discover inspiring fabrics for every make. Shop the collection now!
• •Email Newsletter Snippet (Staff Pick): Our very own [Staff Member's Name] is absolutely smitten with [Fabric Name/Designer] this week! 'The texture is a dream, and the design is just so joyful – it's calling out to be a stunning [Suggested Project],' she says. See why we love it and get inspired for your own masterpiece! [Link to Product]
• •Product Description Excerpt: Crafted with passion and an eye for the extraordinary, this [Fabric Type] by [Designer Name] is more than just material – it's an invitation to create. Imagine the drape of this luxurious [Fabric Characteristic, e.g., silk cotton] as a flowing scarf, or the bold statement it would make as the centerpiece of your next quilt. Let your imagination run wild!