Brand Tone

Inclusive, Expressive, Modern, Trendy, Practical, Solution-Oriented, Friendly, Community-Focused, Quality-Conscious, Responsible

Brand Values

• •Individuality & Self-Expression
• •Inclusivity & Diversity
• •Quality & Innovation
• •Sustainability & Social Responsibility
• •Customer Experience
• •Comfort & Style

Best Practices

• •Develop a Brand Voice Guide: Document your core values, mission, target audience, and desired tone (e.g., inclusive, modern, practical, expressive). Provide examples of "do's and don'ts" for language and style.
• •Prioritize "You" over "We": Focus your copy on the customer, their needs, aspirations, and how your products benefit them. For example, instead of "We created this shirt with great fabric," try "You'll love the feel of this sustainable fabric against your skin."
• •Embrace Inclusivity in Language: Use gender-neutral terms where appropriate, especially given the unisex focus. Showcase diversity in imagery and storytelling.
• •Highlight Values Consistently: Weave in mentions of your core values like sustainability, quality, and individuality naturally within product descriptions, blog posts, and social media. Don't just state them; show them through your product choices and brand actions.
• •Maintain a Consistent Vocabulary & Style: Whether it's product descriptions, FAQs, or social media updates, use a similar level of formality, humor (if any), and a consistent set of keywords that reflect your brand's identity (e.g., "versatile," "expressive," "sustainable," "innovative"). Review and edit all copy to ensure it aligns with the established tone before publishing.

Social Perception

Positive among direct customers. Limited broader online presence. Potential for confusion with other brands.

Copy Examples

• •Headline: Express Every You. Discover ConEstillo. Body: Why fit in when you were born to stand out? ConEstillo offers trend-forward, unisex apparel designed for comfort, quality, and your unique style. Ethically sourced, effortlessly you.
• •Product (e.g., Anti-Wrinkle Shirt): Look Sharp, Live Freely. Our High-Elasticity Anti-Wrinkle Shirt moves with you, not against you. Sustainable style that keeps up with your day, no iron needed.
• •Brand Story Snippet: More Than Fashion, It's a Statement. ConEstillo was born from a passion for versatile clothing that empowers individual expression. We partner with small producers, focusing on sustainable materials and innovative designs that feel as good as they look. Join our community of style.
• •Social Media Post: Unisex. Undeniable. Uniquely You. What does your style say today? #ConEstillo #FashionForAll #SustainableStyle #Individuality
• •Email Subject: Feel the Fit, Love the Freedom ✨ Inside: Your New Favorite Unisex Pieces. Email Body: At ConEstillo, we believe great style knows no gender. Explore our latest collection of comfortable, sustainable, and effortlessly chic apparel – designed for every body and every story.