Brand Tone

Artisanal & Passionate, Chic & Stylish, Caring & Personalized, Quality-Conscious

Brand Values

• •Craftsmanship: Products are handmade in the Netherlands.
• •Individuality & Personalization: Offering custom-made and unique items.
• •Quality & Comfort: Using good materials designed for the pet's comfort.
• •Love for Animals: The business stems from a "love for animals."

Best Practices

• •Use Warm and Caring Language: Words like "love," "care," "comfort," and "friend" resonate with the brand's origin and values.
• •Showcase Quality Materials: When describing products, highlight the quality of materials used (e.g., "soft leather," "durable hardware") to appeal to discerning pet owners.
• •Highlight the handmade aspect of the products.
• •Emphasize the possibility of customization.
• •Focus on the comfort and well-being of the pet.

Social Perception

A brand that is seen as creating high-quality, stylish, and comfortable products for pets, with a focus on handmade craftsmanship and personalization. It is perceived as a brand that cares about the well-being of pets and their owners.

Copy Examples

• •"Born from a passion for animals and an eye for style, PetStyles.nl is where craftsmanship meets canine couture."
• •"Our products are handmade and manufactured by us in the Netherlands."
• •"Let's design their new favourite accessory together."
• •"perfect combination of luxe, style and comfort"
• •"strong, soft leather"