Brand Tone

Professional & Trustworthy, Creative & Passionate, Patriotic & Proud, Customer-Focused & Appreciative, Innovative

Brand Values

• •Quality & Craftsmanship
• •Customization & Personalization
• •Dedication & Excellence
• •Community/Patriotism

Best Practices

• •Always Emphasize Quality and Precision: Use words like 'precision,' 'expertly,' 'high-quality,' 'craftsmanship,' and 'meticulous' to reinforce the superior nature of the products and services. Avoid overusing it to the point it feels forced.
• •Showcase Passion for Creativity and Customization: Use evocative language that speaks to transforming ideas into reality and creating 'extraordinary expressions of artistry'.
• •Highlight Veteran-Owned Status: Subtly integrate the 'Veteran-Owned and Operated' aspect to connect with customers valuing dedication and discipline without making it the sole focus.
• •Incorporate Customer-Centric Language: Use phrases that highlight customer satisfaction, personalized service, and bringing their visions to life.
• •Showcase Innovation: Mention new techniques like UV printing to position the brand as forward-thinking and modern.

Social Perception

Positive & Reliable, Skilled & Artistic

Copy Examples

• •TridentLaserWorks #VeteranOwned #MadeInUSA #LaserEngraved #PatrioticGear
• •Shop the Collection Today!
• •We're passionate about transforming your vision into tangible artistry.
• •At Trident LaserWorks, a veteran-owned small business, we pour precision and passion into every custom laser-engraved item, from personalized gifts to branded business essentials...
• •Precision Craftsmanship. Impeccable Designs. Exceptional Quality. This is the Trident LaserWorks promise.