Brand Tone

Enthusiastic, playful, authentic, and slightly irreverent, with a clear connection to wrestling fandom.

Brand Values

• •Authenticity
• •Quality & Craftsmanship
• •Unique Style/Statement
• •Fan Engagement
• •Trustworthiness

Best Practices

• •Emphasize authenticity and official licensing in all communications, especially for merchandise related to Orange Cassidy and AEW.
• •Maintain a playful and enthusiastic tone that resonates with wrestling fans and reflects Orange Cassidy's personality.
• •Highlight the quality and craftsmanship of the watches, reinforcing the value proposition beyond just novelty.
• •Incorporate 'ClobberTime' catchphrase appropriately to connect with the fanbase while avoiding overuse or dilution of the brand.
• •Actively address and reinforce trust through testimonials, guarantees, and transparent customer service communication.

Social Perception

Perceived as a source of unique, officially licensed wrestling merchandise, particularly among fans of Orange Cassidy and AEW. Seen as trustworthy regarding product authenticity and customer service.

Copy Examples

• •It's ClobberTime! Grab your official Orange Cassidy watch and show the world you're #FreshlySqueezed!
• •Don't be a jabroni! Get your hands on this limited-edition AEW ClobberTime watch – guaranteed to turn heads and start conversations.
• •Straight from the ring to your wrist! This ain't no ordinary timepiece; it's a ClobberTime statement piece.
• •We guarantee it! You'll love our ClobberTime watches, or we'll give you your money back, no questions asked (well, maybe one about your favorite wrestling move).
• •Join the ClobberTime crew! Tag us in your watch pics and show us how you're repping the freshest gear in the game.