Brand Tone

Elegant & Sophisticated, Artisanal & Crafted, Heritage-Driven & Modern, Confident & Quality-Focused

Brand Values

• •Craftsmanship & Artistry
• •Heritage & Legacy
• •Quality & Excellence
• •Innovation & Evolution
• •Timelessness & Durability

Best Practices

• •Emphasize Heritage and Craftsmanship: Consistently weave in the story of Italian artisans, decades of experience, and the meticulous care that goes into each product. Use words like artisanal, handcrafted, legacy, and tradition.
• •Use Elegant and Evocative Language: Employ a sophisticated vocabulary that reflects the quality and aesthetic of the lighting. Focus on the ambiance and emotion the lighting creates, not just its functional aspects. Words like sophistication, elegance, harmonize, timeless, and refined are good examples.
• •Highlight Quality of Materials and Design: Subtly draw attention to the noble materials and the thoughtful design process, whether it's the historical lines of San Michele or the modern essence of Sine.
• •Maintain a Confident and Assured Voice: The copy should convey expertise and a belief in the superior quality and design of the products without being arrogant. It's about sharing a passion for excellence.
• •Speak to a Discerning Audience: Assume the reader appreciates quality, artistry, and unique design. The copy should appeal to their desire for items that are not just functional but also beautiful and meaningful.

Social Perception

Luxury, exclusivity, and fine Italian craftsmanship, given the product descriptions and company history. The brand likely appeals to a niche market that values high-quality, artisanal, and Italian-designed lighting.

Copy Examples

• •BC San Michele: Illuminating Generations with Italian Artistry. For forty years, our master artisans in Bassano del Grappa have blended timeless tradition with inspired innovation. Discover lighting that doesn't just fill a space, but defines it. Each piece, a testament to enduring quality and a legacy of light.
• •Introducing Sine by BC San Michele: Where minimalist design embraces four decades of expertise. Clean lines, noble materials, and an essence of timelessness, crafted to transcend trends and illuminate your vision for generations to come.
• •More than just lighting, we create heirlooms. At BC San Michele, every curve, every finish is a tribute to Italian craftsmanship. We believe in light that tells a story – your story, beautifully illuminated.
• •Your Vision, Our Expertise. BC Lab by San Michele offers a collaborative journey into bespoke lighting design. From concept to creation, experience the pinnacle of personalized Italian craftsmanship and technological precision. Let's illuminate the unique.
• •BC San Michele: The Art of Italian Lighting. Crafted for Today, Cherished Forever. Explore our collections and bring home a piece of enduring elegance.