Brand Tone

Professional, Innovative, Reliable, User-Centric, Empowering, Modern & Active

Brand Values

• •Quality & Excellence
• •Innovation
• •User Focus/Customer Centricity
• •Reliability & Trust
• •Connectivity & Seamless Experience
• •Sustainability

Best Practices

• •Focus on clear, concise language, highlighting key features and benefits.
• •Use active voice to convey a sense of energy and empowerment.
• •Incorporate data and statistics to support claims of quality and performance.
• •Address potential user concerns and pain points directly and transparently.
• •Maintain a balance between technical detail and user-friendly explanations.

Social Perception

Jabra is perceived as a reputable brand, especially in professional audio, known for quality, innovation, and good value. They are trusted for clear calls and seen as a strong alternative to premium brands, though customer service experiences can vary.

Copy Examples

• •Experience crystal-clear calls with our advanced noise-cancelling technology.
• •Engineered for superior sound, designed for your comfort. Jabra - Sound that inspires.
• •Unleash your potential with Jabra Elite: the ultimate earbuds for work and play.
• •150 years of innovation delivering sound solutions you can trust.
• •Jabra Enhance: accessible hearing care that connects you to what matters most.