Brand Tone

Helpful and Supportive, Practical and Solution-Oriented, Engaging and Fun, Professional yet Approachable, Positive and Encouraging

Brand Values

• •Quality and Effectiveness
• •Teacher Empowerment
• •Student Engagement
• •Practicality and Accessibility
• •Integrity and Trust

Best Practices

• •Know Your Audience (Teachers): Always write with the specific needs, challenges, and aspirations of teachers in mind. Use language they use and understand.
• •Focus on Solutions and Benefits: Highlight how your products make teachers' lives easier and improve student learning outcomes, rather than just listing features.
• •Maintain a Supportive and Positive Voice: Teachers often face stress and challenges. Your copy should be encouraging, understanding, and aim to uplift.
• •Keep it Clear and Concise: Teachers are busy. Get straight to the point and make information easy to digest. Avoid jargon where possible, or explain it simply.
• •Be Authentic and Relatable: Share struggles (in a constructive way) or use humor that resonates with the teaching profession. This builds connection and trust. Ensure your visual identity also aligns with this authenticity.

Social Perception

Positive, Reliable, Community-Oriented, Innovative (in its niche)

Copy Examples

• •Headline for a new grammar game: Stop the Grammar Groans! Our New Interactive Game Makes Learning Nouns Fun & Easy for Your 2nd Graders! (Tone: Engaging, Problem-solving, Fun)
• •Facebook Post: Feeling overwhelmed with lesson planning this week? 🙋‍♀️ We've got your back! Our ready-to-use Google Slides on figurative language will save you precious time and get your students excited about writing. ✨ Link in bio to make your teaching life a little easier! #TeacherLife #TeachingResources #EngagedLearners (Tone: Supportive, Practical, Relatable, Encouraging)
• •Instagram Caption for a product image: Unlock your students' decoding superpowers! 💪 Our multisyllabic word activities are designed to build confidence and make reading big words a breeze. See the difference in your classroom! #ReadingSkills #TeacherTools #StudentSuccess #TeacherFeatures (Tone: Empowering, Benefit-driven, Positive)
• •Email Subject Line: Your Secret Weapon for Engaging Writing Prompts is Here! (Tone: Intriguing, Helpful, Solution-oriented)
• •Product Description Snippet: Tired of the same old worksheets? Our vibrant and interactive collective nouns pack transforms grammar practice into an adventure! Designed by teachers, for teachers, to ensure your students master key concepts while having a blast. Easy to assign, even easier for kids to love. ✅ (Tone: Understanding, Benefit-focused, Engaging, Practical)