Brand Tone

Traditional & Heritage-Focused, Authentic & Handcrafted, Respectful & Appreciative, Artistic & Quality-Conscious, Familial & Passionate, Informative & Educational

Brand Values

• •Tradition
• •Craftsmanship
• •Authenticity
• •Quality
• •Family Heritage
• •Cultural Preservation
• •Spirituality & Meaning (for religious items)

Best Practices

• •Embrace Storytelling: Weave the narrative of family heritage, the history of Val Gardena woodcarving, and the passion behind each piece into product descriptions, blog posts, and social media captions.
• •Highlight "Handcrafted" and "Authentic": Consistently use terms that emphasize the manual skill, traditional methods, and genuine origin of the products. Avoid jargon that sounds mass-produced.
• •Use Respectful & Evocative Language: Especially when describing religious or culturally significant pieces, use a tone of reverence. Employ descriptive adjectives that convey beauty, tradition, and artistry (e.g., "exquisite," "timeless," "meticulous," "cherished").
• •Educate and Inform: Share details about the wood used, the carving techniques, the symbolism behind figures, and the cultural context of Val Gardena. This reinforces expertise and the value of the craft.
• •Maintain Visual & Textual Harmony: Ensure that the visual presentation (high-quality photos, traditional aesthetics) is consistently matched by copy that reflects the same values of quality, tradition, and artistry. The language should feel as carefully crafted as the carvings themselves.

Social Perception

High-Quality Artisans, Keepers of Tradition, Authentic Source, Niche & Specialized, Trustworthy Family Business, Innovative in Preservation

Copy Examples

• •Cherish a Legacy of Craft: The Soul of Val Gardena in Your Home. For generations, our family has carved more than just wood; we've shaped stories of faith, tradition, and Alpine artistry. Discover the enduring beauty of authentic Grödner Holzschnitzerei, meticulously handcrafted to be treasured for a lifetime.
• •Beyond Decoration: Experience Hand-Carved Artistry. Each Grödner woodcarving is a testament to the carver's skill, a piece of Val Gardena's heartwood brought to life. From the delicate features of a nativity scene to the serene grace of a Madonna, feel the passion in every detail.
• •The Gift of Timeless Tradition. Looking for a truly meaningful gift? Our hand-carved figures from Val Gardena are more than objects; they are heirlooms in the making, embodying centuries of Tyrolean craftsmanship and cultural heritage.
• •From Our Hands to Your Hearth: Authentic Val Gardena Woodcarvings. At Grödner Holzschnitzerei Gebr. Grossrubatscher, we honor the sacred art of woodcarving. Explore our collection of nativity scenes, saints, and angels, each piece a unique expression of devotion and masterful skill.
• •Preserving Art, Creating Beauty: The Grossrubatscher Promise. Join us in celebrating the rich heritage of Grödner woodcarving. As a family-run workshop, we are dedicated to authentic craftsmanship and bringing the timeless elegance of South Tyrolean artistry into the digital age, and into your home.