Brand Tone

caring, supportive, and practical

Brand Values

• •Safety
• •Functionality & Practicality
• •Quality & Durability
• •Child Development & Independence
• •Parental Support & Ease
• •Innovation
• •Family-Oriented

Best Practices

• •Embrace the Founder's Story: Regularly weave in the narrative of Ammy, the engineer mom. This humanizes the brand and reinforces values of practicality and empathy. (e.g., "Inspired by a mom's quest for a better solution...").
• •Prioritize "Benefit to Parent & Child": Every piece of copy should clearly articulate how the product makes life easier for parents AND how it benefits the child (comfort, safety, development, fun). Avoid overly technical jargon unless explaining a clear safety or functional benefit.
• •Use Warm, Encouraging, and Reassuring Language: Words like "gentle," "support," "confidence," "peace of mind," "happy," "cozy," and "safe" should be staples. Address parents directly and acknowledge their efforts.
• •Maintain a Helpful and Informative Stance: Provide practical tips, clear instructions, and be transparent about product materials and features. For video content, show, don't just tell, the ease of use and benefits.
• •Be Authentic and Relatable Across Platforms: While the style might adapt slightly (e.g., more playful on TikTok, more detailed on the website), the core tone of a caring, problem-solving brand should remain consistent. Use real-life scenarios and testimonials where possible.

Social Perception

Trusted by Parents, Problem-Solver, Good Value, Responsive, Positive Product Experiences, Minor Concerns

Copy Examples

• •Making potty time a positive step! Our comfy, stable potty seat is designed by a mom who's been there. Give your little one the confidence to learn and grow, one successful trip to the potty at a time. #PrimlectPottyProgress #HappyToddler
• •Sweet dreams, happy nappers. Primlect nap mats: where cozy comfort meets easy-clean convenience for daycare, preschool, or quiet time at home. Because every little one deserves a soft spot to rest and recharge. #PrimlectNaps #ParentingMadeEasier
• •Safe, snug, and sound asleep. Our breathable muslin sleep sacks keep your baby comfortably covered all night long. Designed for sweet dreams and peaceful nights – for them and for you. #PrimlectSleep #SafeSleepBaby
• •Their own special spot! 🤩 Primlect kids' sofas are comfy, cute, and just their size. Perfect for reading, relaxing, and imagining big adventures. Limited time offer – tap to make their cozy corner dreams come true! #PrimlectKids #CozyCorner #PlaytimeFun
• •At Primlect, we're more than just baby products. We're a family-founded company inspired by real parenting journeys. Our mission? To bring you safe, practical, and innovative solutions that make life with little ones a little easier and a lot happier. Join our community! #PrimlectFamily #ParentingSupport