Brand Tone

Community-Oriented & Collaborative, Educational & Informative, Passionate & Committed, Trustworthy & Transparent, Friendly & Approachable

Brand Values

• •Ecological & Organic Integrity
• •Regional Adaptation & Resilience
• •Seed Sovereignty & Open Source
• •Community & Collaboration
• •Education & Empowerment
• •Quality & Trust
• •Support for Local Economy

Best Practices

• •Prioritize "We" and "Our Community": Consistently use language that reflects the co-operative model and the collective effort of member farmers and the broader community.
• •Educate, Don't Just Sell: Frame product information within the context of its benefits for the grower, the environment, and the local food system. Share knowledge freely.
• •Highlight Provenance and People: Regularly feature member farmers, their stories, and the specific BC regions where seeds are grown to reinforce the local, transparent, and human element of the brand.
• •Emphasize Core Values in Messaging: Weave in terms like "ecologically grown," "regionally adapted," "seed sovereignty," and "community-supported" naturally throughout all communications to reinforce what the brand stands for.
• •Maintain an Optimistic and Empowering Voice: Focus on the positive impact of choosing local, ecological seeds, empowering customers to be part of a beneficial movement for food security and sustainability.

Social Perception

Trusted Source, Community-Focused Leader, Advocate for Seed Security, Responsive & Growing, Educational Resource

Copy Examples

• •Headline: Grow with Your Community. Choose BC Eco Seeds. Body: "From our BC farms to your garden, every seed you plant supports local growers and a more resilient food future. Discover regionally adapted, open-pollinated varieties nurtured with passion and ecological care. #BCEcoSeeds #SupportLocalBC #GrowOrganic" Tone: Community-Oriented, Passionate
• •Headline: Seeds with a Story: Meet the Farmers Behind Your Food. Body: "At BC Eco Seed Co-op, we're more than just seeds; we're a collective of dedicated BC farmers. This week, meet [Farmer's Name] from [Farm Name], sharing their love for growing [Specific Seed/Crop]. Learn their story and why local, ecological seeds matter. [Link to blog/social post] #MeetTheFarmer #SeedSovereignty #BCFarms" Tone: Trustworthy, Approachable, Educational
• •Headline: Unlock Your Garden's Potential. Naturally. Body: "Planning your best garden yet? Our 100% BC-grown, GE-free seeds are selected for our unique climate, ensuring stronger plants and abundant harvests. Find tips, workshops, and the perfect seeds for your plot on our website. #EcologicalGardening #BCSeeds #GrowFoodNotLawns" Tone: Informative, Empowering
• •Headline: Sow the Change: Your Purchase Supports a Greener BC. Body: "Every packet of BC Eco Seed Co-op seed is a step towards a more sustainable and food-secure British Columbia. We're committed to organic practices, regional adaptation, and keeping seeds in the hands of our community. Join us! #SustainableFarming #SeedSecurity #BuyBC" Tone: Committed, Passionate, Community-Oriented
• •Headline: Digging Deeper: Why Open-Pollinated Seeds Matter. Body: "Curious about what 'open-pollinated' means for your garden and our food system? We believe in the power of seeds that can be saved and replanted, adapting to our local conditions year after year. Learn more about our commitment to seed integrity on our blog. #OpenPollinated #SeedSaving #FoodSovereigntyBC" Tone: Educational, Trustworthy