Brand Tone

Affectionate & Loving, Lighthearted & Humorous, Casual & Approachable, Enthusiastic

Brand Values

• •Love for Pets (especially Dogs)
• •Community/Belonging
• •Self-Expression
• •Comfort & Practicality
• •Joy & Positivity

Best Practices

• •Develop a Brand Voice Guide: Document your key tone words (e.g., Friendly, Playful, Heartfelt), common phrases, words to avoid, and your core message. Share this with anyone creating content.
• •Know Your Audience Deeply: Understand what resonates with dog lovers – their joys, their relatable daily moments, their humor. Your copy should speak their language. For Lake Mutt, this means tapping into the emotional connection owners have with their pets.
• •Use Storytelling (Even in Short Copy): Instead of just listing features, evoke a feeling or a relatable scenario. "Imagine their tail wags when you wear this..." connects emotionally.
• •Be Consistent Across All Channels: Whether it's a product description, an email, or a (future) social media post, the voice should feel like it's coming from the same brand. This builds recognition and trust.
• •Read it Aloud: Before publishing any copy, read it out loud. Does it sound like your brand? Does it flow naturally? Does it convey the intended emotion and humor? This simple check can catch awkward phrasing or a tone that's off-key.

Social Perception

Relatable, Fun, Niche-Specific

Copy Examples

• •Spotted: Your new favorite hoodie! 🐾 Our 'Weekend Plans: Dog & Naps' hoodie is here to make your cozy days even better. Tag a fellow dog parent who needs this!
• •Paws what you're doing! 🐶 Fresh looks for dog lovers just dropped!
• •Show off your Golden Retriever pride! This super-soft tee isn't just a shirt, it's a declaration of love for your four-legged best friend. Perfect for park walks, coffee runs, or just lounging with your loyal companion.
• •Lake Mutt: Wear Your Heart on Your Sleeve (and Your Love for Your Dog Everywhere Else!). Shop our latest collection.
• •Celebrating the furry friends who make life whole! 🐶 Lake Mutt offers fun, stylish apparel & gifts for devoted dog people. Share your #LakeMuttLove!