Brand Tone

Enthusiastic, Passionate, Aspirational, Exclusive, Knowledgeable, Authoritative, Contemporary, Trendy, Customer-Focused

Brand Values

• •Authenticity
• •Passion for Sneaker Culture
• •Access to Exclusivity
• •Customer Satisfaction
• •Keeping Up with Trends

Best Practices

• •Prioritize Clarity and Accuracy: While being trendy and enthusiastic, ensure that product descriptions, authenticity claims, and shipping/return information are crystal clear, accurate, and easy to understand to build trust.
• •Maintain a Consistent Voice: Use the enthusiastic, knowledgeable, and trendy tone across all platforms (website, social media, email marketing) to reinforce brand identity.
• •Showcase Authenticity: Clearly communicate the steps taken to guarantee the authenticity of products to reassure customers.
• •Engage with the Sneaker Community: Actively participate in online discussions, forums, and social media conversations about sneakers to build relationships and gain insights.
• •Highlight Exclusivity Strategically: Balance the aspirational aspect of exclusive products with accessibility to avoid alienating potential customers.

Social Perception

A trusted source for authentic, high-demand sneakers, known for its passion for sneaker culture and commitment to customer satisfaction.

Copy Examples

• •Dropping Soon: The Air Jordan 1 'Hyper Royal' - Don't miss your chance to cop this iconic silhouette! Set your alarms, these will be gone in seconds!
• •Authenticity Guaranteed: Shop with confidence knowing every pair of sneakers is 100% authentic. We've got you covered!
• •Level up your sneaker game with the latest Nike Dunk Lows. Fresh colorways arriving daily!
• •Kicks Heaven AU offers customer reviews of our products so you can see how your pair of shoes were received.
• •Pay in installments available.