Tono de Marca

Thoughtful, Personal, Warm, Quality-Oriented, Appreciative

Valores de Marca

• •Thoughtfulness
• •Ease & Convenience
• •Connection & Care
• •Support for Small Businesses
• •Quality & Craftsmanship
• •Personalization

Mejores Prácticas

• •Always Lead with "Thoughtful": Ensure every piece of copy, from product descriptions to social media posts, reflects the core idea of gifting with intention and care. Ask: "Does this sound like it comes from a place of genuine thoughtfulness?"
• •Emphasize the "Personal Touch": Highlight customization options, the handmade nature of some items, and the ability to add personal notes. Use words like "unique," "specially chosen," "just for them."
• •Speak with Warmth and Empathy: Use a friendly, approachable, and understanding voice. Address the customer's desire to make someone happy or to find the perfect, easy gift.
• •Showcase the "Small Business Support" Angle: Weave in the narrative of supporting UK makers where appropriate, as this is a key differentiator and value. This adds a layer of community and ethical consideration to the brand.
• •Maintain Visual and Verbal Cohesion: Ensure that the tone of the copy consistently matches the aesthetic of the product photography and branding – which is generally clean, warm, and focused on the appeal of the gift items.

Percepción Social

Positive Customer Experience, Appreciation for Curation and Personalization, Trustworthy (among direct customers), Potential for Name Confusion

Ejemplos de Copy

• •Headline for a "Build Your Own Box" Campaign: "Craft a Hug in a Box. Perfectly Personal, Effortlessly You. Start Building Their Smile Today!"
• •Instagram Caption for a Self-Care Box: "Because they deserve a moment of pure bliss. ✨ Our handpicked self-care treasures are here to wrap them in comfort and calm. Who are you sending a little 'me-time' to? #BoxistUK #ThoughtfulGifting #SelfCareSunday"
• •Email Subject Line for a New Collection: "Just In: Gifts That Whisper 'You're Special' 💌 Explore Our Newest Ways to Show You Care."
• •Website Banner for Corporate Gifting: "Meaningful Gifting, Made Simple for Your Team. Show appreciation with curated boxes from the heart of the UK. Enquire about Boxist Corporate today."
• •TikTok Video Hook/Overlay Text: "POV: You found the perfect way to make their day! 🎁 Unbox joy with Boxist. #GiftIdeas #LetterboxLove #SupportSmallUK"