Brand Tone

Visually Appealing & Product-Focused, Accessible & Straightforward, Empowering & Inclusive, Culturally Connected

Brand Values

• •Variety and Choice
• •Aesthetic Appeal & Style
• •Accessibility
• •Faith and Identity
• •Self-Expression

Best Practices

• •Define Your Core Audience Persona
• •Develop a Brand Voice Guide
• •Emphasize Benefits, Not Just Features
• •Be Consistent Across All Channels
• •Listen and Adapt (Slightly)

Social Perception

As a Provider of Diverse Hijab Options, Online Retailer, General Perception of Hijab Brands, Community Connection (Potential)

Copy Examples

• •Homepage Banner: Discover Your Perfect Hue. Explore a vibrant world of hijabs at Céla Hijab – where style meets modesty, beautifully.
• •Product Description (Printed Chiffon Hijab): Flow with elegance. Our [Product Name] printed chiffon hijab features a breathtaking [describe pattern] on luxuriously soft chiffon. Lightweight, versatile, and designed to make you feel confidently you. Express your unique style, effortlessly.
• •Instagram Post Caption (Showcasing multiple hijabs): A color for every mood, a style for every story. Which Céla Hijab is calling your name today? ✨ Tap to shop your new favorite and embrace your beautiful identity. #Celahijab #HijabFashion #ModestStyle #PrintedHijab #NewCollection
• •Email Subject Line (Promotion): New Arrivals Alert! ✨ Unwrap Fresh Styles at Céla Hijab + Special Offer Inside!
• •About Us Snippet: At Céla Hijab, we believe that your hijab is more than just a garment – it's a graceful expression of your identity and faith. We're dedicated to bringing you a diverse collection of high-quality, stylish hijabs that empower you to shine, inside and out. Find your perfect match with us.