Brand Tone

Reassuring & Trustworthy, Authoritative & Expert, Proactive & Solution-Oriented, Approachable & Caring

Brand Values

• •Safety & Protection
• •Innovation & Technology
• •Reliability & Effectiveness
• •Peace of Mind
• •Problem Solving

Best Practices

• •Prioritize Safety and Peace of Mind: Every piece of copy should reinforce the core benefits of safety, protection, and the resulting peace of mind FireAvert provides.
• •Maintain a Reassuring and Authoritative Voice: Combine empathy for the customer's concerns with confident, expert-backed information about the product's reliability and effectiveness.
• •Focus on Prevention: Emphasize the proactive nature of FireAvert – it prevents fires before they can ignite, rather than just dealing with the aftermath.
• •Keep it Clear and Simple: While the technology is innovative, explanations of how it works and its benefits should be easy for anyone to understand. Highlight ease of installation.
• •Use Storytelling (Founder's Story & Testimonials): Leverage the compelling founder's story (firefighter creating a solution) and customer testimonials to build trust and emotional connection.

Social Perception

Positive & Life-Saving, Practical & Easy to Use, Valuable for Specific Demographics, Credible

Copy Examples

• •Headline: Peace of Mind Starts in the Kitchen. Protect Your Home with FireAvert. Body: Unattended cooking is the #1 cause of home fires. Don't wait for disaster. FireAvert’s smart technology listens for your smoke alarm and automatically cuts power to your stove, stopping fires before they start. Easy to install, essential to own.
• •Headline: From Firefighter to Fire Preventer. Trust the Experts at FireAvert. Body: Born from 17+ years of frontline firefighting experience, FireAvert offers a proven solution to prevent devastating kitchen fires. Safeguard your family and property with technology designed by those who know fire best.
• •Headline: Worry Less, Live More. FireAvert is Your 24/7 Kitchen Guardian. Body: Life is distracting. FireAvert ensures that a forgotten stove doesn't turn into a catastrophe. Our automatic shut-off device provides constant protection, giving you and your loved ones the freedom to live without constant worry.
• •Headline: Smart Safety for Every Home & Property. (Especially for Landlords and Caregivers) Body: Managing properties or caring for loved ones? FireAvert offers an easy-to-install, reliable solution to mitigate fire risk from unattended stoves. Protect your investments and the people you care for. Bulk options available.
• •Headline: Seen on Shark Tank, Trusted in Homes Nationwide. Get Your FireAvert Today! Body: Join thousands of families and property managers who trust FireAvert to prevent kitchen fires. Our innovative, automatic stove shut-off device is your first line of defense against cooking-related disasters.