Brand Tone

Familial, Personal, Passionate, Experienced, Customer-Focused, Caring, Trustworthy, Quality-Oriented

Brand Values

• •Family
• •Legacy & Expertise
• •Customer Satisfaction
• •Quality
• •Community Connection
• •Personal Expression

Best Practices

• •Emphasize Family & Personal Touch: Consistently use language that reflects the family-owned nature of the business. Share stories (where appropriate and brief) that highlight the personal care and passion behind the arrangements. Refer to "our family" or use the owners' names (Jason and Stephanie) if it aligns with their comfort level.
• •Highlight Heritage & Expertise: Subtly weave in the brand's long history in floristry to build trust and convey experience without sounding archaic. Phrases like "generations of expertise" or "a tradition of beautiful blooms" can be effective.
• •Focus on Customer Emotion & Connection: Frame product descriptions and marketing messages around the feelings and connections that flowers facilitate (e.g., "share your love," "brighten their day," "express your sympathy").
• •Maintain a Warm, Approachable, and Caring Voice: Use inviting and friendly language. Avoid overly formal or transactional terms. Show empathy and understanding, especially for occasions like sympathy or get well soon.
• •Ensure Quality and Freshness Guarantees are Prominent: Reiterate the commitment to "freshest flowers" and customer satisfaction in various communications, from product pages to email confirmations, to reinforce trustworthiness.

Social Perception

The brand aims to be perceived as a reliable, high-quality, family-run florist that is deeply connected to its craft and customers. The emphasis on their long history and their sister shop's positive reputation suggests they want to build trust and be seen as experts. The general sentiment for local florists in Austin, as seen in various reviews for other businesses, is positive when they offer fresh flowers, beautiful arrangements, and reliable delivery.

Copy Examples

• •From Our Family to Yours: Sending Joy Across Austin, One Bloom at a Time. Body: For over 150 years, our family has been passionate about the art of floristry. Now in Austin, we pour that same love and expertise into every bouquet, ensuring your heartfelt moments are beautifully expressed. Let us help you share your feelings with the freshest, hand-arranged flowers.
• •More Than Just Flowers, It's a Feeling. Delivered. Body: At Austin Flower Delivery, we understand that every stem carries a message. As a family-run shop, we're dedicated to helping you connect with your loved ones through the beauty of fresh flowers, crafted with care and delivered with a personal touch. Because some emotions are best said with blooms.
• •Your Trusted Austin Florist, Rooted in Tradition & Blooming with Passion. Body: Looking for flowers that speak from the heart? Our family brings generations of floral artistry to Austin, guaranteeing the freshest arrangements for all your special occasions. Experience the difference that dedication and a true love for flowers can make.
• •Celebrating Life's Moments with Austin's Freshest Flowers. Body: From birthdays to "just because," our family at Austin Flower Delivery is here to help you mark every occasion with beauty and care. We personally select and arrange each bloom, ensuring your gift is as special as the person receiving it. Let's make someone's day brighter, together.
• •The Art of Expression, Hand-Delivered by Our Family in Austin. Body: With a legacy of floral design and a genuine passion for connecting people, our family at Austin Flower Delivery offers more than just online ordering. We provide a personal commitment to quality and service, ensuring your thoughtful gesture arrives fresh, beautiful, and full of meaning.