Brand Tone

Direct and Promotional, Practical and Solution-Oriented, Informal and Accessible, Trust-Building, Enthusiastic (in demonstrations)

Brand Values

• •Practicality/Utility: Offering products that serve a clear purpose and make daily life easier or solve common household problems.
• •Accessibility/Affordability: Implied through promotions like free shipping and pay-on-delivery, aiming to make products easily attainable.
• •Customer Convenience: Prioritizing ease of purchase and risk reduction for the customer (e.g., pay on delivery, clear return policies suggested by "money-back guarantee").
• •Direct Engagement: Using social media extensively to directly showcase products and interact with potential customers in their native language (Spanish primarily in social content).
• •Variety: Providing a wide range of products across different categories.

Best Practices

• •Focus on Solutions and Benefits: Always highlight how the product helps the customer or makes their life better/easier. Use practical, relatable scenarios.
• •Maintain a Direct and Clear Call to Action: Tell customers exactly what you want them to do (e.g., "Order Now," "Shop the Collection," "Get Yours Today") and make it easy for them. Reinforce trust-building offers like "Pay on Delivery."
• •Use Accessible and Engaging Language: Avoid overly technical jargon. Keep sentences relatively short and to the point. On social media, embrace an informal, friendly, and enthusiastic tone. Use relevant local hashtags.
• •Emphasize Trust and Convenience: Consistently mention key benefits like free shipping, pay-on-delivery, and customer satisfaction statistics to reassure potential buyers.
• •Adapt to the Platform, but Keep Core Values Consistent: While TikTok content will be short and video-driven and website copy more detailed, the core message of providing practical solutions with convenient purchasing options should remain the same. Ensure visual branding (if any beyond product images) is consistent.

Social Perception

Helpful Resource for Household Goods, Direct Seller, Trustworthy (with some caution), Engagement-Focused

Copy Examples

• •Facebook/Instagram Ad (Problem/Solution): Tired of leaky pipes and surprise repairs? 🛠️ Our ultra-strong Waterproofing Tape seals any crack in seconds! Stop water damage before it starts. Order yours today – Pay on delivery & FREE shipping! #HomeRepair #DIYHacks #JoselevendeSolves
• •TikTok Video Caption (Enthusiastic & Direct): 🤯 You WON'T BELIEVE this kitchen gadget! ✨ Makes cooking SO much easier. Watch till the end! 👇 Link in bio to grab yours! Pay when it arrives + Free Shipping! #KitchenHacks #MustHave #JoselevendeFinds #GadgetGoals
• •Product Page Description (Trust-Building & Informative): Heavy-Duty All-Purpose Organizer Shelf Bring order to any room with our versatile organizer shelf! Built to last and easy to assemble. Perfect for kitchens, bathrooms, or garages. Enjoy a clutter-free home with Joselevende. ✅ Free Shipping ✅ Pay on Delivery ✅ 19,000+ Satisfied Customers ✅ Easy Returns
• •Email Subject Line (Urgency & Benefit): ⚠️ Don't Miss Out! Solve [Common Problem] + Free Shipping Ends Soon!
• •Website Banner (Benefit-Oriented & Welcoming): Welcome to Nubesas! Your home for smart solutions and everyday essentials. Enjoy Free Shipping & Pay on Delivery across Colombia & Ecuador! [Shop Now Button]