Brand Tone

Promotional, value-driven, and direct.

Brand Values

• •Value
• •Affordability
• •Convenience
• •Promotional offers
• •Accessibility

Best Practices

• •Maintain a consistent focus on value, highlighting discounts and free delivery.
• •Create short, engaging video content showcasing product features.
• •Consider expanding beyond purely promotional content to build a brand community.
• •Tailor content to resonate with the target audience, potentially including Arabic language options.
• •Ensure the promotional tone aligns with the overall brand image.

Social Perception

Focused on offering value through discounts and promotions, aiming for immediate sales.

Copy Examples

• •Shop now and get 50% off!
• •Free delivery on all orders this week only!
• •Check out our new waterproof foundation – perfect for any weather!
• •Upgrade your gaming experience with our wireless earbuds!
• •Don't miss out on these amazing deals! Shop Zinco today.