Brand Tone

Professional, Caring, Authoritative, Reliable, Trustworthy, Educational, Informative, Supportive, Reassuring

Brand Values

• •Saving Lives / Life First
• •Preparedness and Safety
• •Client-Centricity / Customer First
• •Excellence and Quality
• •Accessibility
• •Integrity and Honesty
• •Innovation
• •Community Impact

Best Practices

• •Prioritize Clarity and Simplicity: Use clear, straightforward language that is easy for anyone to understand, avoiding overly technical jargon.
• •Emphasize Assurance and Support: Highlight the ease of use of AEDs and the comprehensive support the brand provides, thereby instilling confidence.
• •Maintain a Professional and Knowledgeable Stance: Convey expertise and authority, referencing the quality of products, the experience of the team, and adherence to best practices and regulations.
• •Focus on the 'Why' – Saving Lives: Connect every product and service back to the core mission of saving lives and creating safer environments.
• •Be Action-Oriented and Empowering: Encourage preparedness and action, framing AED ownership and training as proactive and responsible choices.

Social Perception

As a Lifesaving Resource, Knowledgeable Experts, Reliable Partner, Advocate for Safety, Provider of Peace of Mind

Copy Examples

• •Headline: Peace of Mind is Knowing You're Prepared. Equip Your World to Save a Life. Body: Sudden cardiac arrest can happen anywhere, anytime. With Total AEDs, you're not just buying a defibrillator; you're investing in readiness, expert support, and the power to make a difference. Explore our comprehensive AED solutions and management programs today. Because every second counts.
• •Headline: Your Complete AED Solution: From Device to Dedicated Support. Body: Navigating AED ownership and compliance can be complex. Total AEDs simplifies it. We provide leading AED technology and unparalleled program management, ensuring your devices are always ready and your organization is fully prepared. Partner with us for total cardiac safety.
• •Headline: Empowering Everyday Heroes. Simple to Use AEDs, Powerful Enough to Save a Life. Body: You don't need to be a medical professional to save a life. Our range of automated external defibrillators is designed for ease of use, with clear instructions to guide you through an emergency. Total AEDs is committed to placing these life-saving devices in more hands and more places. Be ready to respond.
• •Headline: More Than Just an AED. It's a Commitment to Safety. Body: At Total AEDs, we understand the critical responsibility of cardiac preparedness. Founded by first responders, our mission is to create safer communities. From selecting the right AED to ensuring ongoing compliance and support, we're your dedicated partners in life-saving.
• •Headline: Is Your Organization Heart Safe? Ensure Compliance and Readiness with Total AEDs. Body: Protecting your employees, customers, and visitors is paramount. Total AEDs offers comprehensive AED program management, taking the guesswork out of maintenance, training, and compliance. Let our experts help you build a life-saving AED program tailored to your needs.