Brand Tone

Playful, flirty, confident, empowering, trendy, youthful, approachable, and enthusiastic.

Brand Values

• •Self-expression
• •Empowerment & Confidence
• •Trendiness & Style
• •Affordability
• •Quality (Stated)
• •Inclusivity (Stated)
• •Customer Focus

Best Practices

• •Use playful and flirty language in product descriptions and marketing materials.
• •Emphasize confidence and empowerment in messaging.
• •Highlight the trendiness and youthful appeal of the brand.
• •Maintain an approachable and friendly tone in all communications.
• •Incorporate enthusiastic and upbeat language to create excitement.

Social Perception

A trendy, affordable, and empowering fashion brand for young women who want to express themselves confidently and stay ahead of the latest trends.

Copy Examples

• •Flirty Babe Ruffle Top - Own your main character era in this must-have top!
• •Sweetest Thing Floral Mini Dress - It's giving iconic! Get ready to turn heads, Babe.
• •Hey Babe! We're here for you. Confidence is priceless, and we're here to help you slay unapologetically.
• •Stay ahead of the fashion curve with our latest trends from the runway, street style, and social media.
• •New Arrivals - Prices that won't break the bank! Your dream outfit is just a click away.