Brand Tone

Enthusiast-Focused & Informative, Community-Oriented (Emerging), Direct & Promotional, Approachable & Passionate

Brand Values

• •Passion for Gaming
• •Product Accessibility/Variety
• •Community Engagement
• •Customer Service (Assumed)

Best Practices

• •Know Your Audience Like a Fellow Gamer: Always write as if you're talking to a friend who shares your passion for games. Use terminology they understand and appreciate the nuances of the hobby.
• •Prioritize Enthusiasm & Passion: Let your love for games shine through. Even in promotional copy, genuine excitement is contagious and resonates with fellow hobbyists.
• •Be Informative and Helpful: Gamers appreciate details. Provide useful information about games (e.g., player count, playtime, mechanics, theme) beyond just the price. Position yourself as a knowledgeable resource.
• •Maintain a Consistent Voice Across Platforms, Adapt the Format: While the core tone (enthusiastic, informative) should remain, adapt the delivery for each platform. Instagram might be more visual with punchy captions, TikTok more dynamic and short-form, while YouTube allows for more in-depth discussion.
• •Create a Simple Tone & Voice Guide: Even a brief internal document outlining key characteristics of your brand voice (e.g., "We are: Passionate, Knowledgeable, Friendly. We are not: Elitist, Overly Formal, Vague") can help anyone creating content to stay consistent. Include examples of "do's and don'ts."

Social Perception

Specialized Retailer, Source for New Products & Deals, Trustworthiness (Dependent on Service), Enthusiast Hub (Potential)

Copy Examples

• •🔥 Fresh off the press! [Game Name] has just landed at Effe Games! Dive into [brief, exciting description of game theme/mechanic]. Ready to add this gem to your collection? Tap the pic to shop now or visit effegames.it! #NewRelease #[GameName] #BoardGames #TabletopGames #EffeGames
• •What's in the box?! 🤩 We just got [Game Name] and couldn't wait to show you what's inside. Get ready for some awesome components! #Unboxing #[GameName] #BoardGameGeek #GameNight #EffeGames
• •🎲 Your Next Game Night Adventure Starts Here! + Special Offers Inside!
• •Effe Games: Your Passion, Our Priority. Discover the Hottest Board Games & RPGs!
• •Is [Game Name] worth the hype? We sat down for a full playthrough and deep dive. Watch our review to see our thoughts on the mechanics, theme, and overall fun factor! Find it here: [Link to product on effegames.it] Don't forget to subscribe for more reviews! #GameReview #[GameName] #TabletopReview #EffeGames