Brand Tone

Warm, Trustworthy, and Caring. Focus on evoking feelings of joy, security, and comfort associated with baby products and gift-giving.

Brand Values

• •Customer Satisfaction
• •Safety and Comfort
• •Trustworthiness
• •Quality
• •Personalization

Best Practices

• •Maintain a friendly and approachable tone.
• •Emphasize the security and reliability of transactions.
• •Highlight the softness, safety, and cuteness of baby products.
• •Show commitment to customer satisfaction and support.
• •Promote the products as ideal gifts and keepsakes.

Social Perception

BBsurprises aims to be seen as a reliable and caring brand, offering high-quality, adorable, and safe baby products and gifts, primarily targeting French customers. While brand awareness outside its own website is low, it needs to build trust by clearly communicating its values and operational practices. Mitigating potential concerns around dropshipping by emphasizing product quality and delivery reliability is important.

Copy Examples

• •"Our adorable plush toys are the perfect way to welcome your little one into the world. Super soft and designed with safety in mind, they're sure to become a cherished keepsake."
• •"Shop with confidence! We offer secure payment options, tracked delivery, and a satisfaction guarantee. Plus, our 7/7 customer support team is here to assist you with any questions."
• •"Looking for the perfect baby gift? Our selection of personalized items is sure to delight new parents. Each item is crafted with love and attention to detail, making it a truly special present."
• •"At BBsurprises, we understand the importance of quality and safety. That's why we only use the softest, baby-friendly materials in our products."
• •"We are committed to your satisfaction. If you're not completely happy with your purchase, simply contact us, and we'll make it right."