Brand Tone

friendly, confident, and empowering. It's also youthful, trendy, and relatable

Brand Values

• •Effectiveness and Quality: Providing products that deliver flawless, natural-looking results.
• •Skin-Kindness: Formulating products with skin-loving ingredients, suitable for sensitive and eczema-prone skin, and often highlighting benefits like moisturization and even fade.
• •Cruelty-Free & Vegan: A strong commitment to animal welfare, with PETA approval and vegan formulations.
• •Empowerment and Confidence: Helping customers feel "BOLD & BEAUTIFUL in their own skin."
• •Authenticity: Recently committing to not digitally altering photos to spread an authentic message.
• •Irish Heritage: Proudly an Irish-owned brand.
• •Affordability: Positioning themselves as providing flawless tans at super affordable price tags.
• •Innovation: Creating award-winning products and popular items like the TikTok viral Super Mousse tan.

Best Practices

• •Be Empowering & Positive: Use language that uplifts and instills confidence. Focus on how the products make users *feel* (e.g., "bold," "beautiful," "confident").
• •Stay Relatable & Friendly: Use an approachable, conversational style. Incorporate emojis where appropriate (especially on social media) and engage with the community. Avoid overly technical jargon unless explaining a specific "smart tanning" benefit clearly.
• •Highlight Key Values: Consistently weave in mentions of "vegan," "cruelty-free," "skin-loving ingredients," "Irish brand," and "affordable" where relevant and natural.
• •Keep it Energetic & Trendy (especially for younger audiences): On platforms like TikTok and Instagram, stay up-to-date with trends, use relevant hashtags, and maintain a youthful energy in your copy.
• •Educate & Inform (The "Smart" Angle): While being fun and trendy, also provide helpful tips, explain product benefits clearly, and position bBold as a knowledgeable brand in tanning, reinforcing the "art of smart tanning" concept.

Social Perception

Positive Product Experience: Customers frequently praise the natural-looking color, ease of application, pleasant scent (compared to traditional tans), and good fade of bBoldTan products. Many reviews highlight how the products don't go streaky or orange.

Copy Examples

• •Instagram Post (Image: User showing off a flawless tan): Glow get 'em! ✨ @[UserTag] is absolutely rocking that bBold confidence! Our [Product Name] mousse delivers that sun-kissed, natural-looking tan every time. Vegan, cruelty-free, and packed with skin-loving goodness. Who's ready for their bBold glow-up? #bBoldTan #TanningGoals #ConfidentInMySkin #VeganBeauty #IrishBrand
• •TikTok Video (Trending sound, quick application & result): POV: You found the secret to a perfect tan that doesn't break the bank 😉 bBold [Product Name] making tanning easy, streak-free & smelling amazing! Run, don't walk! 🏃‍♀️💨 #bBold #FakeTanRoutine #TikTokMadeMeBuyIt #AffordableBeauty #ViralTan
• •Facebook Ad (Carousel showing product range): Tired of tan-trums? 😩 Discover the bBold difference! From our viral Super Mousse to our gentle Super Serum for sensitive skin, we've got your perfect glow covered. ✨ Loved in Ireland and beyond for our skin-kind formulas and flawless results. Shop now and feel bBoldly beautiful! #bBoldTan #SmartTanning #CrueltyFreeBeauty #IrishOwned #FlawlessTan
• •Website Banner (Homepage): Your Best Tan Ever Starts Here. ✨ Award-Winning. Vegan. Skin-Loving. Feel bBold. Feel You.
• •Email Subject Line (Promotion): Hey Glow-Getter! ✨ Unlock Your Radiance with 20% Off bBold Faves!