Brand Tone

Friendly and Approachable, Fun and Energetic, Confident and Trustworthy, Youthful and Trendy, Empowering and Inclusive.

Brand Values

• •Quality & Efficacy
• •Affordability
• •Ethical Practices
• •Skin-Loving Ingredients
• •Innovation
• •Authenticity & Body Positivity
• •Customer Focus

Best Practices

• •Stay Positive and Enthusiastic: Use upbeat language, emojis where appropriate (especially on social media), and focus on the confidence-boosting benefits of the products.
• •Embrace a Friendly, Conversational Style: Write as if you're talking to a friend. Use "you" and "we," ask questions, and keep the language accessible and relatable. Avoid overly formal or technical jargon.
• •Highlight Key Values Consistently: Weave in mentions of "vegan," "cruelty-free," "skin-loving ingredients," "affordable," and "natural-looking results" across different content pieces to reinforce brand identity.
• •Be Authentic and Relatable: Share user-generated content, behind-the-scenes glimpses (as seen on TikTok), and relatable tanning moments or challenges. Acknowledge and celebrate real skin and bodies.
• •Keep it Trendy and Visually Engaging (especially for social): Stay updated with current slang (when appropriate for the platform, like TikTok), trends, and meme culture to connect with the younger audience. Pair copy with bright, appealing visuals that reflect the brand's aesthetic.

Social Perception

Effective and Reliable, Great Value for Money, Trendy and Desirable, Ethical and Conscious, Approachable and Community-Oriented, Innovative

Copy Examples

• •✨ GLOW UP INCOMING! ✨ Get ready to meet your new tan obsession! 😉 Our latest [Product Name] is packed with skin-loving goodies for that signature bBold streak-free, natural olive glow. Vegan, cruelty-free, and smells like a dream! ☁️ Drop a 💖 if you’re ready to be BOLD! #bBoldTan #NewCollection #SelfTan #VeganBeauty #FlawlessGlow
• •POV: You just found the easiest way to a flawless tan! 😉 Watch how our TikTok famous Instant Airbrush blurs imperfections and gives you that sun-kissed look in SECONDS. No streaks, no orange, just pure confidence! 🔥 #bBold #TanTok #ViralTan #EasyTanning #GetYourGlowOn #bBoldTan
• •Treat your skin (and your wallet! 😉)! Get that award-winning bBold glow for less. Our tans are packed with nourishing ingredients, always vegan & cruelty-free. ✨ Achieve a natural, streak-free tan that has everyone talking. Shop now and discover why we're Ireland's favourite viral tanning brand! [Link] #bBoldTan #AffordableLuxury #VeganTan #AwardWinningBeauty #IrishBrand
• •Be BOLD. Be Kind. Be Beautifully Bronzed. ✨ Discover our range of vegan, cruelty-free self-tanners, made with skin-loving ingredients for a flawless, natural finish. Real results, real confidence – no filters needed. #bBoldTan #EthicalBeauty #SkinCare #NaturalTan
• •🤫 Psst... Your Perfect Tan is Calling (and it's STREAK-FREE!) (Body Snippet): Hey Glow-Getter! Ready to achieve that effortless, sun-kissed look without the nasties? bBold is here with our skin-loving, vegan formulas that deliver a natural olive tan every time. Find your perfect match today!...