Brand Tone

Friendly, Informative, Reassuring, Caring

Brand Values

• •Child Well-being
• •Parental Support
• •Quality and Safety
• •Colombian Identity
• •Innovation

Best Practices

• •Develop a Brand Voice Chart: Create a simple chart that outlines your brand's personality (e.g., "Caring Friend," "Knowledgeable Guide"). For each trait, list "Do's" (e.g., use warm language, offer solutions, use "we" and "you") and "Don'ts" (e.g., avoid overly technical jargon, don't be condescending, avoid fear-mongering). This serves as a quick reference for anyone writing copy.
• •Know Your Audience Deeply: Understand the primary concerns, aspirations, and language of new and expectant parents in Colombia. Copy should resonate with their specific cultural context and stage of life. Use language they use.
• •Prioritize Clarity and Simplicity: Parents are often busy and overwhelmed. Information should be easy to understand, scannable, and directly address their needs and the product's benefits for their baby. Avoid overly complex sentences or jargon.
• •Maintain Consistency Across All Channels: Whether it's a product description, a social media post, an email, or a blog article, the tone should feel like it's coming from the same supportive and trustworthy brand. This builds recognition and trust.
• •Review and Refine Regularly: Periodically review your content to ensure it still aligns with your brand voice and values. As the brand evolves or as you learn more about your customers, you may need to make small adjustments to keep the tone relevant and effective.

Social Perception

The brand aims to be perceived as a reliable, caring, and expert source for baby products in Colombia. They want parents to see them as a partner who understands their needs and prioritizes the safety and well-being of their children.

Copy Examples

• •¡Hola, papás y mamás! 👋 Descubran la nueva Silla de Paseo LigeraMax – diseñada para aventuras urbanas y la comodidad de tu bebé. 👶‍♀️💨 Fácil de plegar, súper segura y con un diseño que enamora. ¡Porque sabemos que cada paseo es una nueva historia! ✨ Conoce más y hazla tuya en parabebes.co [Link] #ParaBebesCo #NuevosProductos #PaseoFeliz #SeguridadBebé #VidaDePadres
• •Mantén a tu tesoro siempre cerca, incluso desde otra habitación. Nuestro VigilaBebés Pro te ofrece video HD nítido y comunicación bidireccional para que no te pierdas ni una sonrisa o susurro. 💤 Duerme tranquilo/a sabiendo que tu bebé descansa seguro. Calidad y tecnología pensadas para tu paz mental. 💖
• •¡Prepara su nidito! 🧸 Descuentos especiales en ParaBebes.co esta semana.
• •¿Cuál es tu mayor desafío a la hora de elegir juguetes para tu bebé? 🤔 A) Seguridad B) Educativos C) Durabilidad. ¡Queremos ayudarte a encontrar los mejores! Visita nuestro catálogo. ✨
• •En ParaBebes.co, más que una tienda, somos tus aliados en la increíble aventura de ser padres. Cada producto es seleccionado pensando en la seguridad, bienestar y felicidad de tu bebé, porque entendemos lo que más te importa. ¡Gracias por confiar en nosotros! 🇨🇴❤️