Brand Tone

Friendly and Approachable, Caring and Empathetic, Playful and Engaging, Helpful and Solution-Oriented

Brand Values

• •Pet Happiness and Well-being
• •Quality and Safety
• •Customer Satisfaction
• •Inclusivity/Diversity
• •Companionship and Love

Best Practices

• •Frame product benefits and brand messaging around how they contribute to a pet's joy, comfort, and well-being.
• •Address pet owners as 'pet parents' or part of the 'VibePet family.' Speak about pets as cherished companions.
• •Continue using high-quality, cute, and relatable pet imagery and videos on social media. Keep the visual 'vibe' consistent with the brand's personality.
• •Ensure customer service interactions, whether in comments or DMs, are empathetic, prompt, and solution-focused, reflecting the stated value of 'exceptional customer service.'
• •Share short anecdotes or user-generated content that highlights the positive impact of the products or the special bond between pets and owners.

Social Perception

Generally perceived positively; customers are attracted to the product types, visual content drives engagement, and perception is built on experiences with quality, service, and how the brand makes them feel.

Copy Examples

• •Paws up if your furry bestie deserves the dreamiest sleep! 🐾💤 Our new CloudNine Calming Bed is here to hug your pet in comfort, melting away anxiety one nap at a time. Give your cherished family member the gift of ultimate relaxation. #VibePet #HappyPets #SweetDreamsForPets
• •Road trips just got an upgrade! ✨ Keep your car spotless AND your co-pilot comfy with our AdventureProof Car Seat Cover. Less mess, more happy tail wags! 😉 Who’s ready for an adventure? #VibePetStore #DogApproved #TravelWithPets #PetSolutions
• •Say goodbye to bored-at-home blues! 👋 Our new WiggleWand Interactive Toy is designed to spark your cat's natural curiosity and keep them playfully pouncing for hours. Because a happy cat means a happy home. Crafted with love and safe, durable materials for endless fun. #VibePet #PlayfulPaws #CatEnrichment
• •A Little Treat for Your Loyal Companion (and You!) 💌
• •At VibePet, we get it – pets aren't just animals, they're family. That's why we lovingly curate high-quality goodies to keep their tails wagging and your heart full. Discover products that celebrate the joy they bring to your life. Shop the vibe! #VibePet #PetFamily #QualityPetSupplies