Brand Tone

Passionate & Storytelling, Artisanal & Quality-Focused, Ethical & Conscious, Approachable & Aspirational, Community-Oriented

Brand Values

• •Authenticity: Bringing an "authentic twist to coffee" and telling the "story & legacies of each region we source."
• •Quality: Providing "specialty grade coffee" and aiming to "elevate your home cáfe experience."
• •Ethical Sourcing & Sustainability: Being "producer-led," "donating a % of our revenues" to farmers, and "roasting on a fully electric machine" to cut carbon emissions.
• •Storytelling & Connection: Believing "every sip of coffee carries a narrative" and aiming for their passion to resonate with customers.
• •Passion: Describing themselves as a "small family start-up ready to share our unique love of coffee with the world."

Best Practices

• •Embrace the "Kahaani" (Story) Angle: Consistently weave the narrative of coffee – its origin, the farmers, the roasting process, or the experience it provides – into all communications. Use phrases like "Tell your coffee story," "Every bean has a Kahaani."
• •Highlight Ethical Choices and Quality: Regularly mention ethical sourcing, support for farmers, sustainable practices (like electric roasting), and the specialty grade (SCA score) of the coffee to reinforce these core values.
• •Use Warm, Passionate, and Slightly Artisanal Language: Words like "passion," "curated," "celebrate," "journey," "hand-roasted," "art of brewing" align with the established tone.
• •Engage and Educate: Share brewing tips, information about different origins, and the stories behind the coffee in an approachable way, fostering a knowledgeable and engaged community.
• •Maintain Visual-Verbal Cohesion: Ensure that the inviting, high-quality aesthetic of visuals on Instagram and TikTok is matched by equally crafted and thoughtful captions and text, creating a harmonious brand experience.

Social Perception

A purveyor of high-quality, ethically sourced specialty coffee with a personal touch and a compelling story. They position themselves as a brand for coffee enthusiasts who appreciate the craft, origin, and ethical aspects of their coffee. The social media content suggests a perception of being a modern, aesthetically pleasing brand that encourages an elevated home coffee experience. The potential for brand name confusion with other "Kahani" establishments is a factor to consider in their broader social perception.

Copy Examples

• •Instagram Post (Image: Close-up of freshly roasted beans): Every bean tells a Kahaani (story). From the high mountains of [Origin Country] to your morning cup, we hand-roast in small batches to unlock a unique narrative of flavour. Discover the next chapter in your coffee journey. #KahaaniCoffee #SpecialtyCoffee #EthicalSourcing #StoryInEverySip
• •TikTok Video (Short, engaging video of a latte art pour): Your home café, elevated. ✨ Unlock barista-level brews with our ethically sourced, specialty grade beans. What Kahaani will your cup tell today? #HomeBarista #CoffeeArt #KahaaniStory #SpecialtyCoffeeRoasters #MorningRitual
• •Website Homepage Banner: Kahaani Coffee: Where Every Sip Tells a Story. We're a family roaster passionate about bringing you exceptional, ethically sourced specialty coffee from around the globe. Taste the narrative. #KahaaniCoffee #ProducerLed #SustainableBrew
• •Email Newsletter Subject for Coffee Club: Your Next Coffee Kahaani Awaits! Explore [New Coffee Origin] This Month.
• •Product Description Snippet: This [Coffee Name] single-origin isn't just coffee; it's a Kahaani of dedicated farmers and rich traditions, carefully roasted by us to bring its unique story to life in your cup. Expect notes of [flavour notes]. Ethically sourced, passionately roasted. #FairTradeCoffee #SmallBatchRoast