Brand Tone

Aspirational, Dreamy, Caring, Gentle, and Personalized.

Brand Values

• •Self-Care & Wellbeing
• •Quality & Craftsmanship
• •Personalization & Individuality
• •Gentleness & Softness

Best Practices

• •Highlight the 'Handmade' and 'Personalized' Angles: Consistently mention the craftsmanship and the option for personalization in product descriptions and marketing materials to underscore the thoughtful and unique value proposition.
• •Use evocative language related to dreams, comfort, and relaxation to reinforce the brand's aspirational tone.
• •Emphasize the self-care benefits of the products, focusing on physical comfort and mental wellbeing.
• •Maintain a gentle and caring tone in all communications, reflecting the softness of the satin products.
• •Incorporate customer testimonials that praise product quality and attention to detail to build trust.

Social Perception

A brand that promotes self-care, comfort, and personalized gifting, perceived as thoughtful, high-quality, and attentive to detail.

Copy Examples

• •Sweetest dreams are born in softness.
• •Show your love in the gentlest way – with care, with attention.
• •Satin reduces friction and helps prevent hair breakage and tangling.
• •Because personal touches make the gift truly memorable.
• •Each element inside is hand-sewn with care and attention.