Brand Tone

Creative & Imaginative, Personal & Approachable, Playful & Whimsical, Collaborative & Client-Focused, Bold & Innovative

Brand Values

• •Creativity & Design Excellence
• •Quality & Craftsmanship
• •Personalization & Customization
• •Storytelling & Meaning
• •Adaptability & Growth
• •Customer Collaboration

Best Practices

• •Embrace the "B. is for Bold" & "Real Person" Ethos: Let Bonnie Berish's personality and creative spirit shine through. Use "we" to emphasize the team and the personal touch. Share the "why" behind designs.
• •Highlight Creativity and Customization: Consistently mention the design process, the ability to customize, and the imaginative nature of the products. Use words like "imagine," "create," "design," "unique," "custom."
• •Keep it Slightly Playful and Approachable (especially when relevant to the product): While professional, don't be afraid to use a touch of whimsy or warmth, echoing the "Satisfy Your Inner Tchotchke" spirit where appropriate. Use engaging questions and friendly language.
• •Tell Stories: Whether it's the story of the brand's evolution, the inspiration behind a collection, or a client collaboration, storytelling will reinforce the personal and meaningful aspects of B.Berish.
• •Focus on Connection and Collaboration: Emphasize how B.Berish works *with* clients and how the products connect with customers on an emotional or personal level. Use phrases that invite interaction, like "Let's create something together" or "Tell us your idea."

Social Perception

Trusted Partner for Custom Design, Unique & Intriguing Products, Artist-Driven & Authentic, Niche Appeal

Copy Examples

• •Headline: Unleash Your Story. Wear Your Imagination. Body: At B.Berish, we believe every image holds a tale, every trinket a spark of joy. Discover handcrafted jewelry and gifts that are as unique and bold as you are. Let's design something unforgettable together.
• •Headline: From Our Studio to Your Heart: Designs by Bonnie Berish. Body: Remember that quirky idea you had? That little image that makes you smile? We turn those sparks into beautifully crafted pieces you’ll treasure. Because B. is for Bold, and for Berish.
• •Headline: More Than Just a Trinket, It's Your "Inner Tchotchke" Calling! Body: We get it. You love those little things that tell a big story. Our collections are bursting with personality, from vintage vibes to modern statements. Find the piece that winks back at you.
• •Headline: Got an Idea? Let's Make Some Magic! Body: B.Berish specializes in bringing your vision to life. Whether it's custom pins for your museum or a unique jewelry line for your shop, Bonnie and the team are here to design and create with you. Your story, our craft.
• •Headline: B.Berish: Where Bold Ideas & Beautiful Design Meet. Body: We’re not just making jewelry and gifts; we’re crafting conversations, memories, and little bits of happiness. Designed with passion in our Nutley, NJ studio – just for you. Explore the collections.