Brand Tone

Informative and Guiding, Enthusiastic and Trend-Focused, Promotional and Sales-Oriented, Community-Oriented, Direct and Accessible

Brand Values

• •Variety and Selection
• •Value for Money
• •Customer Experience
• •Staying Current
• •Quality
• •Compliance and Responsibility

Best Practices

• •Stay Updated & Enthusiastic: Always showcase excitement about new products, flavors, and vaping technology. Use vibrant language and emojis where appropriate (especially on social media) to convey this enthusiasm.
• •Prioritize Clarity and Information: When discussing products or trends, provide clear, concise, and genuinely helpful information. Avoid overly technical jargon unless explaining it clearly for a broader audience.
• •Highlight Value and Promotions: Consistently integrate current deals, discounts, and value propositions (like high puff counts or multi-buy offers) into the copy across different channels.
• •Foster a Sense of Community (Even if Indirectly): Use inclusive language ("vape fam," "community favorites"), ask questions to encourage engagement (on social media), and position content as a shared resource for vapers.
• •Be Direct and Action-Oriented: Ensure calls to action are clear and compelling (e.g., "Shop Now," "Discover More," "Get Your Deal"). Make it easy for customers to understand the next step. Maintain responsible messaging, including necessary warnings about nicotine and age restrictions.

Social Perception

Actively trying to build a reputation as a knowledgeable and well-stocked vape retailer.

Copy Examples

• •Headline (Enthusiastic & Promotional): "Unleash 18,000 Puffs of Flavor! 🔥 Try the new THATTHAT Dooby & Get Your 3rd FREE! Shop Now!"
• •Social Media Post (Informative & Trend-Focused): "Vape Smarter in 2025! 💡 Our latest Vidyll Insider post breaks down the top Juul alternatives everyone's talking about. Find your perfect match & stay ahead of the curve! #VidyllVapes #VapeTrends #JuulAlternative #VapeCommunity [link to blog]"
• •Email Subject Line (Direct & Value-Oriented): "Your Next All-Day Vape is Here + 10% Off Your First Vidyll Order!"
• •Product Description Snippet (Quality & Variety Focused): "At Vidyll, we handpick only premium vape brands and the latest tech. From robust starter kits to the hottest disposables like Lost Mary & Geek Bar, discover a world of flavor and satisfaction. Your one-stop vape shop awaits!"
• •Website Banner (Community & Guiding): "New to Vaping or Looking for an Upgrade? 🤔 Explore Vidyll Insider for expert reviews, tips, and the latest vape innovations. We're here to help you find your perfect puff! [link to blog]"