Brand Tone

Traditional/Classic, Value-Oriented, Straightforward/Product-Focused, Friendly/Helpful (in-store), Potentially Inconsistent (online)

Brand Values

• •Authenticity
• •Value
• •Customer Service (aspirational, with noted inconsistencies)
• •Heritage/Tradition
• •Wide Selection/Variety

Best Practices

• •Emphasize Heritage and Authenticity: Consistently refer to the brand's long history (since 1981) and its commitment to genuine Western wear. Use language that evokes tradition and craftsmanship.
• •Highlight Value and Selection: Frequently mention competitive pricing, special offers, and the extensive range of products available for the entire family.
• •Use Clear, Straightforward Language: Avoid overly trendy jargon. The tone should be accessible and direct, focusing on the product's benefits and features in a no-nonsense way.
• •Maintain a Friendly and Approachable Voice: Even when being traditional, the copy should feel welcoming. If addressing customer service issues or returns, ensure the language is helpful and understanding (this is an area for improvement based on some reviews).
• •Showcase Durability and Practicality: Western wear is often associated with hard work and a rugged lifestyle. Copy should reflect this by highlighting the quality and functionality of the apparel and footwear.

Social Perception

Established Retailer, Go-To for Selection and Price, Mixed Online Experience, Reliable for Core Western Wear, Limited Digital Engagement

Copy Examples

• •Headline: Real Western Style. Real Value. Body: Since 1981, Drysdales has outfitted families in authentic Western wear that lasts. From hardworking jeans to hand-crafted boots, find your fit without breaking the bank. Shop Drysdales – Quality you trust, prices you'll love.
• •Headline: Your Headquarters for Hats, Boots & Everything Western. Body: Step into a tradition of Western excellence. Drysdales offers an unmatched selection of cowboy hats, durable boots, and classic apparel for the whole family. Gear up for work, rodeo, or everyday Western living.
• •Headline: Generations of Western Wear. Body: At Drysdales, we honor the timeless appeal of the West. Discover heritage brands and new favorites, all offering the comfort, durability, and style you expect. Outfit your entire family with genuine Western wear.
• •Headline: More Than Just a Store – It's a Western Tradition. Body: Drysdales brings you the heart of Western style. With over 100,000 pairs of jeans and a wide array of boots and apparel, find everything you need to live the Western lifestyle. Value and service, rooted in tradition.
• •Headline: Built for the West. Priced for You. Body: Get the authentic Western gear you need, from trusted brands you know. Drysdales delivers quality apparel and footwear for men, women, and kids at prices that make sense. Explore our collection today.