Brand Tone

Understated elegance with a focus on minimalist design and premium feel. Confident, stylish, and subtly tech-savvy.

Brand Values

• •Minimalism
• •Elegance
• •Quality
• •Style
• •Functionality

Best Practices

• •Maintain a minimalist and sleek aesthetic in all copy.
• •Emphasize the thinness and premium feel of the cases.
• •Acknowledge the trade-off between slimness and maximum protection.
• •Highlight the design and quality of materials.
• •Clearly communicate functionality aspects like MagSafe compatibility.

Social Perception

A brand that caters to individuals who prioritize style and slimness over heavy-duty protection. It is perceived as a premium option within the minimalist case market, emphasizing design and feel.

Copy Examples

• •"The ultimate minimalist case. So thin, it's barely there."
• •"Experience the perfect blend of style and protection. Designed for the modern minimalist."
• •"Crafted from premium materials for a luxurious feel. Slim, sleek, and undeniably chic."
• •"Your phone deserves a case that's as refined as you are. Discover the Vecchio difference."
• •"Less bulk, more style. The Vecchio case: minimalist protection for your essential device."