Brand Tone

Friendly & Approachable, Playful & Fun, Caring & Nurturing, Community-Oriented, Enthusiastic & Positive

Brand Values

• •Sustainability & Eco-consciousness
• •Child-Centricity & Fun
• •Quality & Durability
• •Practicality & Convenience
• •Community & Connection

Best Practices

• •Know Your Audience Deeply: Always write with your target audience (parents of young children) in mind. Understand their joys, challenges, and what resonates with them. Use language and references they can relate to.
• •Create a "Voice Guide": Develop a simple internal guide that outlines the key characteristics of the bbcino voice (e.g., "We are: Playful, Warm, Eco-Minded. We are not: Overly technical, Sarcastic, Preachy"). Provide examples of "do's and don'ts."
• •Embrace Storytelling (and UGC): Continue to weave narratives around the product – the joy it brings, the waste it reduces, the small moments it enhances. User-generated content is invaluable; let your customers' happy experiences tell part of the story, and adopt their enthusiastic tone when sharing.
• •Use Consistent Language and Emojis: If certain playful words, phrases, or emojis (like animal emojis matching the cup designs 🐨🐼🐻, or sparkles ✨, hearts 💕, leaf 🌿) are part of the brand's friendly style, use them consistently (but not excessively) across all communications.
• •Read Aloud and Review: Before publishing any copy, read it aloud. Does it sound like bbcino? Does it evoke the intended feeling of warmth, fun, and care? Get a second opinion if possible to ensure the tone is on-brand.

Social Perception

Positive & Trusted, Eco-Friendly Choice, Stylish & Trendy for Kids, Parent-Approved, Supportive of Small Pleasures

Copy Examples

• •Instagram Post (Image: Child happily sipping from a bbcino cup): Tiny hands, big smiles! 🐻 Our little adventurers make every sip an adorable moment. What's your little one's favourite bbcino friend? Share below! 👇 #bbcino #KidsCup #EcoFriendlyFun #LittleMoments
• •Website Product Description Snippet: Say goodbye to single-use and hello to endless giggles! Our bbcino cups are designed for little paws and big imaginations. Tough enough for tumbles, gentle on the planet, and super easy to clean – because parenting is an adventure, not a chore! 🌍✨
• •Facebook Ad (Targeting new parents): Make cafe trips with your toddler a breeze (and a little greener!). 🌿 Our bbcino cups are the perfect, kid-proof companion for those precious babyccino moments. Cute, durable, and oh-so-easy to love. Discover the collection!
• •Email Newsletter Subject Line: Spotted: The Cutest Little Sippers! 🐨 + A Treat Inside!
• •Instagram Story (Poll): Weekend vibes! ☀️ Is it a fluffy babyccino or a warm milky tea in your bbcino today? ☕ Babyccino Time! 🥛 Cosy Milk! (Followed by sharing UGC of kids with their cups)