Brand Tone

Professional and Approachable

Brand Values

• •Expertise & Professionalism
• •Client-Centricity
• •Trust & Transparency
• •Modernity & Innovation
• •Quality

Best Practices

• •Segment Your Tone by Platform: Maintain the 'Professional and Approachable' identity, but lean into professionalism on the website and LinkedIn, and approachability on Instagram, Facebook, and TikTok. The core message should be the same, but the delivery should be tailored.
• •Use a 'Human' Voice on Social Media: Write captions and posts as if a knowledgeable and friendly agent is speaking directly to the user. Use questions, emojis, and a conversational style to encourage engagement and build a personal connection.
• •Highlight Client Stories and Testimonials: Instead of just stating that the brand is trustworthy, prove it with real-life examples. Share success stories (with permission) to build social proof and reinforce brand values like client-centricity and reliability.
• •Focus on Solutions and Lifestyles, Not Just Features: When describing a property, go beyond listing the number of rooms. Frame it in terms of the lifestyle it enables—e.g., 'the perfect home office for your new remote career' or 'a backyard built for family gatherings.'
• •Maintain Visual and Message Consistency: Ensure that all copy, whether on a website banner or a social media post, aligns with the brand's core values of professionalism, trust, and modernity. Use a consistent call-to-action (e.g., 'Learn More on Our Website,' 'Send a DM') to guide the user journey seamlessly across platforms.

Social Perception

The public and customers perceive BBC-Immobilien as a reputable and contemporary real estate agency. Clients view them as knowledgeable professionals who can be trusted with significant financial decisions. The brand's digital-first approach, particularly its engagement on social media, makes it appear forward-thinking and in-tune with current communication trends, which helps build rapport with a broad audience. They are seen as a reliable partner in the property market.

Copy Examples

• •BBC-Immobilien: Your Trusted Partner in German Real Estate. Combining Decades of Expertise with a Modern Approach to Buying and Selling.
• •Imagine waking up to this view every morning. ✨ This stunning 3-bedroom apartment in the heart of the city isn't just a property; it's a lifestyle. Ready to start your next chapter? Tap the link in our bio for a full tour! #DreamHome #CityLiving #RealEstate
• •(Video: Fast-paced tour of a unique property feature, like a hidden garden) Text on screen: '3 Things You DIDN'T KNOW About This Listing!' Voiceover: 'You've seen the living room, but did you see this? A private garden oasis in the middle of the city! Perfect for summer BBQs. Want to see more? Follow us for the best property tours!'
• •A huge congratulations to the Schmidt family on their new home! It was a pleasure helping you find the perfect place to create new memories. Thank you for trusting the BBC-Immobilien team. Are you looking to make a move? Send us a message today!
• •Exclusive: Get a First Look at Our Newest Listings & Q3 Market Report