Brand Tone

Approachable and Friendly, Quality-Conscious, Value-Oriented, Direct and Informative, Localized

Brand Values

• •Quality
• •Family/Community
• •Value for Money
• •Heritage/Experience
• •Accessibility

Best Practices

• •Use an Approachable and Friendly tone.
• •Emphasize Quality and Heritage subtly, mentioning 'quality craftsmanship,' 'since 1989,' or 'Dutch expertise' where appropriate.
• •Maintain a balance of informative and engaging content.
• •Highlight the 'JaJa family feeling'.
• •Use Thai language in social media and on the website to connect with the local Thai market.

Social Perception

Welcoming, Reliable, High-Quality, Community-focused, and Affordable

Copy Examples

• •Welcome to the JaJa family! Check out our premium rolling papers, crafted with care since 1989.
• •Looking for the best prices for real quality? JaJa has you covered. Shop our selection of rolling papers and accessories.
• •Experience the JaJa difference. Our rolling papers are made with the finest materials for a smooth, even burn.
• •Join the JaJa family in Thailand! We're now offering a dedicated shop and offices in Huai Yai, Chon Buri.
• •JaJa: Quality rolling papers since 1989. Get yours today!