Brand Tone

Elegant, evocative, luxurious, passionate, and personal, with a focus on sensory experiences and storytelling.

Brand Values

• •Sustainability
• •Luxury & Quality
• •Artistry & Craftsmanship
• •Empowerment & Philanthropy (BB Cares)
• •Authenticity & Storytelling

Best Practices

• •Highlight the "why" behind each product and its connection to self-care and sustainability.
• •Avoid prioritizing one over the other; their harmonious fusion is a key differentiator.
• •Share insights into ingredients, craftsmanship, and the benefits of mindful consumption, positioning the brand as a knowledgeable and passionate leader in sustainable luxury.
• •Update the voice guide as the brand evolves, ensuring all team members are trained on its application.
• •Ensure clarity and distinguish the brand from entities with similar names to avoid consumer confusion.

Social Perception

Positive, with high satisfaction regarding product quality, scent, and burn time of candles. Appreciation for the brand's commitment to luxury and sustainability. Growing visibility on multiple social platforms and mentions in blogs. Potential for initial consumer confusion due to the generic nature of the brand name.

Copy Examples

• •Because true luxury nurtures you, and the planet. #BBBoutiqueAndCo #SustainableLuxury #SelfCareJourney #ConsciousLiving #LuxuryCandles
• •[Link to New Arrivals]
• •Designed for the discerning individual, 'Serene Bloom' is meticulously blended using sustainable botanicals, offering a luxurious and lasting olfactory experience that honors both your well-being and the planet.
• •Born from a passion for indulgence and a belief that beauty should not cost the Earth, BB Boutique & Co. is a journey into conscious luxury.
• •Founder Latia Nelson envisioned a haven where timeless elegance meets sustainable practices.