Brand Tone

Empowering & Body Positive, Adventurous & Fun, Creative & Passionate, Authentic & Approachable, Community-Oriented, Proudly Local (Nevada)

Brand Values

• •Body Positivity
• •Sustainability & Ethical Practices
• •Quality & Craftsmanship
• •Creativity & Uniqueness
• •Empowerment
• •Adventure

Best Practices

• •Always Emphasize Empowerment and Body Positivity: Every piece of copy should reinforce the message that all bodies are bikini bodies and that the swimwear is designed to make the wearer feel confident and amazing. Use inclusive language.
• •Highlight "Handmade in Nevada" & Sustainability: Consistently mention the local, handcrafted aspect and the eco-conscious efforts (reversible, recycled materials, waste reduction). This appeals to ethically-minded consumers.
• •Inject Personality – Be Adventurous and Playful: Use the "Let's bee Adventurous" spirit. Don't be afraid of a little fun and sass (e.g., "YourBooty is our Business"). This makes the brand relatable and memorable.
• •Maintain Authenticity and Transparency: Channel Kytanna's passionate and open communication style. Share behind-the-scenes glimpses, talk about the design process, and connect on a personal level with the audience.
• •Foster Community Through Your Words: Encourage interaction, feature customer stories/photos (with permission), and use language that makes customers feel like they are part of the "BB Bikinis family." Ask questions and invite engagement.

Social Perception

Positive & Appreciative, Supportive of Local & Woman-Owned Business, Engaged Community, Seen as Unique/Creative

Copy Examples

• •Headline: Unleash Your Inner Sunshine. ✨ Body: Dive into confidence with BB Bikinis! Our reversible, eco-friendly swimwear is handmade in Nevada just for you. Ready for an adventure? #BeeAdventurous #BattleBornBeekinis
• •Headline: Two Bikinis, One You, Zero Waste. 🌿 Body: Feel amazing and love the planet! Our sustainable, reversible bikinis mean more style, less footprint. Designed for every beautiful body. What adventure will you choose today? #BodyPositiveSwim #RenoMade
• •Headline: Your Booty is Our Business (and it looks FABULOUS!). 😉 Body: At BB Bikinis, we celebrate YOU! Creative designs, comfy fits, and a whole lotta love sewn into every handmade piece. Get ready to turn heads! #BBBeekinis #HandmadeSwimwear
• •Headline: Battle Born. Adventure Bound. Bikini Ready. 🏔️🌊 Body: From the heart of Nevada, for every soul that craves sunshine and self-love. Our custom-designed, reversible bikinis are as unique as your journey. #EmbraceYourBody #SustainableStyle
• •Headline: More Than Just a Bikini - It's a Vibe. 💖 Body: Join the BB Bikinis family! We're all about body positivity, sustainable practices, and empowering you to feel incredible. Handcrafted with passion, designed for adventure. #ConfidenceIsKey #EcoChicSwim