Brand Tone

Warm and Heartfelt, Appreciative and Thoughtful, Welcoming and Helpful, Slightly Elegant/Curated

Brand Values

• •Happiness and Joy
• •Love and Connection
• •Uniqueness and Specialness
• •Meaningful Gifting
• •Customer Satisfaction
• •Quality and Curation

Best Practices

• •Embrace Kōki values: Always circle back to the core meanings of happiness, good luck, hope, and sharing love. Let these values genuinely infuse your language.
• •Focus on the why, not just the what: Instead of only describing product features, explain the feeling or experience the product aims to create (e.g., This blanket isn't just soft, it's a warm hug on a chilly evening). Connect products to the brand's mission of bringing joy and conveying emotion.
• •Use warm and evocative language: Incorporate words like cherish, heartfelt, special, discover, inspire, thoughtful, joyful, and memories.
• •Maintain a helpful and appreciative voice in customer interactions: Whether responding to comments, emails, or reviews, ensure the tone is consistently friendly, supportive, and grateful. Reflect the attentive service mentioned in the About Us section.
• •Visual and textual harmony: Ensure the aesthetic of your website and social media (clean, inviting, perhaps with a touch of Japanese-inspired minimalism or warmth) is complemented by copy that evokes similar feelings. The language should feel as curated and special as the products themselves.

Social Perception

Positive (based on related Etsy shop)/Emerging (for kokigifts.com). Associated with Gifting and Home Aesthetics.

Copy Examples

• •Discover Kōki: Where every gift tells a story of happiness and every piece of homeware brings a touch of joy to your everyday.
• •More than just a teapot, it's an invitation to slow down, share a warm moment, and create new memories. Curated with care, because we believe in the art of thoughtful giving.
• •Finding the perfect piece that whispers 'welcome home.' ✨ At Kōki, we select homeware that’s not just beautiful, but a meaningful symbol of comfort and love. What makes your space feel like a sanctuary? #KokiGifts #HomeDecor #MeaningfulLiving #ShareTheJoy
• •A Little Happiness Delivered: Special Somethings from Kōki Just For You.
• •Kōki (幸福) means happiness, good luck, and hope. We chose this name because it captures the essence of what we want to share: curated gifts and homeware that become meaningful symbols of your affection and bring a smile to those you cherish.