Brand Tone

Educational and Professional, encouraging, supportive, empowering, aspirational, authoritative, and approachable.

Brand Values

• •Excellence and Quality
• •Empowerment and Career Development
• •Community and Support
• •Legacy and Trust

Best Practices

• •Always Link to Legacy: In marketing materials, consistently reference the 70+ year history of Bruno's School of Hair Design to reinforce trust and authority.
• •Highlight Student and Alumni Success: Regularly feature testimonials and success stories to provide social proof and embody the value of empowerment.
• •Use Educational Language: Frame product descriptions and social media posts as educational content. Explain the "why" behind an ingredient or a technique, positioning the brand as an expert.
• •Maintain a Professional and Polished Aesthetic: Ensure all visuals—from product photography to social media imagery—are high-quality and reflect the professional standards of the beauty industry.
• •Foster a Supportive Community Online: When engaging with comments and messages, use a supportive, encouraging, and helpful tone that mirrors the in-school student experience.

Social Perception

Overwhelmingly positive, reputable, high-quality institution that delivers on its promises. Students and alumni perceive it as a transformative experience. Product line is perceived as high quality, with a focus on natural and effective ingredients.

Copy Examples

• •Your foundation for stronger hair starts here. Our Anti-Hair Loss Serum, crafted with vegan keratin and zero silicones, is more than a product—it's a commitment to your hair's health. Trusted by professionals, now available for your home salon. #BBAHairShop #ProfessionalCare #HealthyHair
• •Don't just dream of a career in beauty—build it. For over 70 years, Bruno's School of Hair Design has been turning passion into profession. Our certified programs provide the hands-on skills you need to succeed. Enroll today and start your journey. #BrunoBeautyAcademy #CosmetologySchool #YourFutureInBeauty
• •Education in Every Bottle. Shop the professional-grade hair care line developed from over 70 years of beauty expertise. Welcome to BBA Shop.
• •Hi [Name], Thank you for your interest in Bruno's School of Hair Design. We believe that a great career is built on a strong foundation of skill and confidence. Our experienced instructors are here to guide you every step of the way. Ready to learn more? Schedule a tour today and see where your talent can take you.
• •From learning the basics to mastering the latest trends, our students do it all. This stunning transformation was created by one of our rising stars! Support the next generation of stylists and book an appointment at our student salon. #BBAStudentWork #FutureProfessional #HairInspiration