Brand Tone

professional, educational, supportive, aspirational, accessible

Brand Values

• •Quality & Performance
• •Education
• •Community
• •Authenticity
• •Innovation

Best Practices

• •Speak from "Peer-to-Peer": Always write as if you are a fellow lash artist sharing expert advice. Use industry-specific terminology correctly (e.g., "isolation," "retention," "diameter") to build credibility, but explain the benefits in a clear, supportive way.
• •Focus on the Artist's Success: Frame product benefits around the artist's goals. Instead of just saying "fast-drying glue," write "Cut your appointment times and increase your daily revenue with our 0.5-second adhesive."
• •Lead with Education: Consistently create content that teaches something valuable—a new technique, a business tip, or a product hack. This builds trust and positions the brand as an indispensable resource, encouraging repeat business beyond just product needs.
• •Amplify Your Community's Voice: Make user-generated content a cornerstone of your strategy. When reposting, always give enthusiastic credit and highlight what makes the artist's work exceptional. This reinforces the "Community" value and provides authentic social proof.
• •Maintain Platform-Specific Authenticity: Keep the polished, professional tone for the website and aspirational posts. On platforms like TikTok and Instagram Stories, leverage the founder's/ambassador's personality (Alisa) to be more direct, casual, and interactive. This dual approach makes the brand feel both authoritative and approachable.

Social Perception

Perceived as a premium, reliable supplier for professional use, with positive sentiment on product quality (adhesives' retention, tweezers' precision). Seen as a supportive member of the lash artist community due to active engagement and featuring artists' work. The personal presence on TikTok builds a perception of an approachable brand run by experts.

Copy Examples

• •Headline: Flawless Fans, Every Time. Body: This stunning Mega Volume set by @[ArtistUsername] is the definition of perfection. She used our 'Invisible Ink' adhesive for seamless bonds and our 'Diamond V' tweezers for ultimate precision. Elevate your artistry with tools designed for the best. Tap to shop the essentials. Hashtags: #BbaLash #LashArtist #MegaVolumeLashes #LashSupplies #ProfessionalLashes
• •Text: Your Artistry Deserves a Higher Standard. By Lash Artists, For Lash Artists. Discover the BbaLash difference in quality and retention.
• •Subject: Cut Your Lashing Time Without Compromising Quality. Body Preview: Our new 'Rapid Set' adhesive is here to change your workday...
• •Headline: Inconsistent Retention Costing You Clients? Body: Stop the guesswork. BbaLash offers premium adhesives and extensions tested by seasoned professionals for unbeatable longevity. Give your clients the flawless, long-lasting lashes they demand. Get 15% off your first order today. Call to Action: Shop Now
• •(Video shows a close-up of Alisa easily creating a perfect fan with BbaLash tweezers) On-screen text: 'The secret to fanning like a pro? The right tools.' Voiceover: 'So many of you ask how I make such clean, symmetrical fans so quickly. It's not magic—it's these tweezers! The precision grip on our 'Luxe Pro' series picks up the finest lashes without any slipping. Let me show you...' (Proceeds with a mini-tutorial). Hashtags: #LashTips #LashTutorial #BbaLash #LashTechHacks #LashArtist