Brand Tone

Promotional and Value-Oriented, Aspirational yet Accessible, Engaging and Community-Focused, Informative and Solution-Oriented, Confident and Assertive

Brand Values

• •Quality
• •Value for Money
• •Accessibility
• •Customer-Centricity
• •Honesty & Transparency
• •Innovation
• •Passion for Beauty
• •Cruelty-Free
• •Halal Certified
• •Use of Safe Ingredients

Best Practices

• •Always Emphasize Value and Quality: Consistently pair messages of "premium" or "high-quality" with "affordable" or "value for money" to reinforce this core brand pillar.
• •Maintain an Engaging and Inclusive Voice: Use welcoming language. Ask questions to encourage interaction on social media. Highlight customer stories and user-generated content to build community.
• •Be Confident but Approachable: While highlighting achievements like being a leading Pakistani brand, ensure the tone remains accessible and not alienating. Avoid overly technical jargon unless explaining specific product benefits clearly.
• •Stay Visually Consistent with Tone: Ensure that the visuals (product imagery, social media graphics) complement the aspirational yet accessible tone. The use of gold and black in packaging already sets a certain standard; copy should align with this.
• •Highlight Transparency and Customer Focus: When discussing ingredients or product development, reiterate the commitment to safety, transparency, and how customer feedback shapes the products. This builds trust and reinforces brand values.

Social Perception

Popular Local Brand with mixed product reviews, heavily promoted by influencers, with some awareness of brand history, and targeting a broad audience interested in affordable beauty and cosmetics.

Copy Examples

• •Headline: Unlock Your Radiance. Premium Beauty, Smart Prices. Body: Why choose between quality and affordability? BBA By Suleman brings you luxurious makeup and skincare, crafted with the finest ingredients, without the premium price tag. Discover your new beauty favorites today! #BBABeauty #AffordableLuxury #PakistaniMakeup
• •Headline: Your Glow-Up Starts Here! ✨ Body: From flawless foundations to vibrant lip colors, BBA By Suleman has everything you need to express your unique beauty. Loved by makeup enthusiasts across Pakistan! Shop our bestsellers now and get [Current Discount]% off! #BeautifyByAmna #PakistaniBrand #MakeupGoals #SaleAlert
• •Headline: Real Reviews, Real Results. See What Our BBA Tribe is Saying! Body: We're powered by YOU! Our products are inspired by your needs and perfected with your feedback. Swipe to see transformations and testimonials from our amazing customers. Share your BBA look using #BBASpotlight for a chance to be featured! #CustomerLove #BeautyCommunity #BBAGlow
• •Headline: Beauty That Understands You. Formulated for You. Body: Tired of products that don't get you? At BBA By Suleman, we're committed to creating makeup that not only looks incredible but feels amazing on your skin. Safe, effective, and always on-trend. What are your beauty must-haves? Let us know below! #BBACares #SkincareMeetsMakeup #MadeForYou
• •Headline: Get the Pro Look, Effortlessly. Body: Whether you're a makeup pro or just starting your beauty journey, our expertly formulated products and tools make achieving stunning looks easy. Explore our wide range, from everyday essentials to glamorous must-haves. Shop now and elevate your makeup game! #BBAPro #MakeupArtistApproved #BeautyForAll