Brand Tone

Caring and Passionate, Friendly and Approachable, Helpful and Informative, Positive and Upbeat

Brand Values

• •Animal Welfare/Well-being
• •Quality
• •Affordability
• •Customer Satisfaction & Trust
• •Honest Advice
• •Community
• •Speedy Delivery

Best Practices

• •Always Prioritize Pet Well-being: Every piece of copy, whether product descriptions, social media posts, or ads, should reflect the core value of caring for the health and happiness of pets. Use language that shows empathy and understanding of pet owners' needs and their pets' perspectives.
• •Maintain a Friendly and Approachable Voice: Use conversational language. Address the audience directly (e.g., "your furry friend," "as you are"). Avoid overly formal or technical jargon unless explaining specific product benefits clearly. Think of it as talking to a fellow pet lover.
• •Be Genuinely Passionate and Enthusiastic: Let the love for animals shine through. Use positive and emotive words. Share stories (like the origin of the name Dougi) that connect with the audience on an emotional level.
• •Offer Value Beyond Products: Incorporate helpful tips, advice, and educational content into your copywriting where appropriate (e.g., blog post promotions, social media tips). This reinforces the brand's commitment to being a resource for pet owners and builds trust.
• •Foster a Sense of Community: Encourage interaction in your copy. Ask questions, invite users to share their experiences or photos, and use inclusive language that makes customers feel like they are part of the "Dougi club" of animal lovers.

Social Perception

Positive, Reliable (within Bol.com ecosystem), Engaged Community (on social media), Focused on Pet Needs

Copy Examples

• •Headline: Happy Paws, Happy Hearts! Explore Dougi's Care Collection. Body: At Dougi, we're just as obsessed with your furry friend's well-being as you are! Discover our handpicked range of safe, durable, and fun essentials designed to keep tails wagging and purrs rumbling. Because they deserve the best!
• •Headline: More Than Just a Shop: Your Partner in Pet Parenthood. Body: Got questions about the best grub or the snuggliest bed? Dougi is here for you! We offer honest advice and top-quality products at fair prices, so you can give your pet the happy, healthy life they dream of. Let's build a happy pet community together!
• •Headline: Spoil Your Best Friend (Without Breaking the Bank!). Body: From tasty treats to exciting toys, find everything your companion craves at Dougi.nl. We believe quality pet care should be accessible to everyone. Great products, great prices, and speedy delivery – because a happy pet can't wait!
• •Headline: Inspired by Douglas, Made for Your Furry Family. Body: Our own beloved dog, Douglas, is the heart behind Dougi. His playful spirit and loving nature inspire us every day to provide only the best for your pets. Shop with confidence, knowing every product is chosen with love and care.
• •Headline: Fast Shipping for Urgent Cuddles & Playtime! Body: Ran out of their favorite snack? Need that new toy for the weekend? Order by 6 PM, and we'll get your Dougi goodies shipped the same day! We're committed to getting you what you need, when you need it, because happy pets make happy homes.