Brand Tone

Elegant, Professional, Eco-Conscious, Inspiring, Solution-Oriented

Brand Values

• •Innovation & Technology
• •Design Excellence & Aesthetics
• •Safety
• •Sustainability & Eco-Friendliness
• •Quality & Durability
• •Customer Satisfaction & Customization
• •Convenience & Ease of Use

Best Practices

• •Focus on the unique features and benefits of Planika's fireplaces, especially the BEV technology.
• •Highlight the design-focused aspect and collaboration with international designers.
• •Emphasize the eco-friendly nature of their products and the use of renewable bioethanol.
• •Showcase the customization options available for architects and designers.
• •Evoke feelings of warmth, coziness, and the unique atmosphere created by Planika fireplaces.

Social Perception

Planika is perceived as a high-end, innovative brand offering beautiful and modern fireplace solutions, appealing to architects and designers due to its customization options and integration into sophisticated designs, associated with luxury and modernity.

Copy Examples

• •"Experience the unparalleled ambiance of real fire with Planika's innovative BEV technology. Clean burning, safe, and beautifully designed for modern living."
• •"Collaborate with us to create a bespoke fireplace solution tailored to your unique project needs. Your vision, our technology."
• •"Planika Fires: Where cutting-edge technology meets exquisite design. Transform your space with the warmth and elegance of a true flame."
• •"Embrace sustainable luxury with Planika. Our bioethanol fireplaces offer a clean, eco-friendly alternative without compromising on style or ambiance."
• •"Discover the future of fire. Planika's automatic fireplaces provide effortless operation, unmatched safety, and a captivating focal point for any interior."