Brand Tone

Bold & Unapologetic, Expressive & Individualistic, Playful & Vibrant, Enthusiastic & Empowering

Brand Values

• •Individuality & Self-Expression
• •Boldness & Maximalism
• •Quality & Craftsmanship
• •Joy & Vibrancy
• •Conscious & Ethical (emerging)

Best Practices

• •Embrace 'More is More': Consistently lean into maximalist language. Use vivid adjectives, enthusiastic punctuation, and a generally energetic pace. Avoid overly simplistic or muted descriptions.
• •Focus on Self-Expression: Frame products not just by their features, but by how they empower the wearer to express their personality, tell their story, or make a statement.
• •Inject Playfulness and Confidence: Don't be afraid to be a little cheeky or witty, reflecting the 'Less is Bore' name. Use confident, declarative sentences. The tone should feel like a fun, bold friend encouraging you to be yourself.
• •Highlight Uniqueness and Craftsmanship: Emphasize what makes the products special – whether it's the design, the handcrafted nature, or the story behind them. This reinforces the idea of moving away from the 'boring' and mass-produced.
• •Create a 'Less is Bore' Lexicon: Develop a list of on-brand words and phrases (e.g., vibrant, bold, statement, unapologetic, tell your story, embrace the extra, unique, handcrafted, dare to be different) and off-brand words (e.g., simple, basic, minimalist, subtle, plain, quiet) to guide all copy creation.

Social Perception

The brand is likely perceived as catering to individuals who are confident, creative, and wish to stand out. Customers likely see 'Less is Bore' as a source of unique items that act as conversation starters and reflect a vibrant personality. The emphasis on handcrafted items might lead to a perception of higher quality and artistry compared to mass-market accessories. The brand's clear stance against minimalism would attract those who find minimalist trends restrictive or uninspiring.

Copy Examples

• •Headline: Tired of Beige? So Are We. Body: Life’s too vibrant to blend in. Unleash your inner maximalist with our new collection of statement pieces that shout your story from the rooftops. #LessIsBore #TellYourStoryBoldly
• •Product Description Snippet (for a colorful bag): This isn't just a bag; it's a mood. It’s a burst of joy on a Monday morning. It’s your unapologetic plus-one to every adventure. Handcrafted to hold your essentials and a whole lot of personality. Go on, be extra. We dare you.
• •Social Media Post: Minimalism? We don’t know her. At Less is Bore, we believe your accessories should be as unique and expressive as you are. Tag a friend who always dares to be different! ✨ #EmbraceTheBold #StatementMaker
• •Email Subject Line: Warning: May Cause Compliments. Body: Get ready to turn heads. Our latest arrivals are here to prove that more is definitely more, and darling, less is a bore. Shop now and let your accessories do the talking.
• •About Us Snippet: We started Less is Bore because we were tired of the sea of sameness. We craved unique pieces that spark conversation and celebrate individuality. Our mission? To help you find those bold, beautiful items that make you feel like *you* – unapologetically.