Brand Tone

aspirational, serene, and appreciative

Brand Values

• •Artisanal Craftsmanship
• •Authenticity and Culture
• •Timeless Aesthetics
• •Conscious Consumption
• •Curated Beauty

Best Practices

• •Lead with Story, Not Just the Product: Always frame the product within a larger narrative. Talk about the artisan who made it, the region it comes from, the traditional technique used, or the lifestyle it enables. This reinforces the values of authenticity and craftsmanship.
• •Use Evocative, Sensory Language: Employ descriptive words that appeal to touch, sight, and emotion. Use terms like "handwoven," "sun-drenched," "earthy tones," "soft texture," and "whispers of tradition" to create a serene and aspirational mood.
• •Emphasize "Slow" and "Handmade": Consistently use language that contrasts with mass production. Phrases like "slow production," "made with intention," "perfectly imperfect," and "one-of-a-kind" highlight the brand's core value of conscious consumption and artisanal quality.
• •Maintain a Warm and Appreciative Tone: Whether writing an ad, a caption, or a customer service email, the tone should always be gracious and respectful. This reflects appreciation for the craft, the artisans, and the customers who support the brand.
• •Align Visuals and Text: Ensure the copy perfectly complements the visual aesthetic. If the imagery is calm, minimalist, and warm, the text should be as well. The words should enhance the serene and beautiful world depicted in the brand's photography and videography.

Social Perception

Overwhelmingly positive, centered on high quality, uniqueness, and beauty of products; perceived as aesthetically pleasing, trusted, professional, and inspirational for home décor and personal style, reflecting reliability and unique craftsmanship.

Copy Examples

• •Drape your space in stories. Our new collection of handwoven blankets has arrived, each thread a testament to ancestral Moroccan artistry. Crafted with patience and designed for timeless comfort, they bring more than warmth—they bring a soul to your home. Discover the collection through the link in our bio.
• •Tired of the ordinary? Your home is a canvas. Don't fill it with the mass-produced. At Bazar Mondiale, we curate authentic, handcrafted treasures that tell a story. From sun-kissed ceramics to intricately woven bags, discover pieces as unique as you are. Shop the art of slow living.
• •The embodiment of rustic elegance. This bag is meticulously handcrafted by skilled artisans in Marrakech from naturally tanned, full-grain leather. Its durable design and timeless silhouette ensure it will not only carry your essentials but also gather stories along your journey. Feel the soft leather, admire the unique imperfections, and carry a piece of true craftsmanship.
• •Some things can't be rushed. Every curve, every brushstroke, every imperfection tells the story of its creation. This isn't just a vase; it's a piece of the artisan's heart. #HandmadeCeramics #ArtisanalHome #SlowLiving #MoroccanCraft
• •Subject: A unique treasure, just for you Hello [Customer Name], In a world of fleeting trends, we believe in the power of enduring beauty. We’ve just received a very small batch of these exquisite, hand-painted ceramic plates, direct from our artisan partners in Fes. Given the intricate, time-honored process required to create each one, they are truly limited. This is your invitation to own a piece of functional art, a beautiful and lasting addition to your curated home.