Brand Tone

Authentic, Respectful, and Story-Driven

Brand Values

• •Cultural Preservation
• •Ethical Empowerment
• •Authenticity & Craftsmanship
• •Community & Connection

Best Practices

• •Lead with the Human Story: Always prioritize the artisan over the product. Start captions and descriptions with the maker's name, village, or a detail about their process. This reinforces the core values of empowerment and authenticity.
• •Use Sensory and Evocative Language: Instead of "nice bag," use phrases like "vibrant, handwoven textile," "the rich scent of pine needles," or "the intricate beadwork that catches the light." This transports the customer and elevates the product's perceived value.
• •Educate, Don't Just Sell: Frame product information as a learning opportunity. Explain the meaning behind a traditional pattern, the history of a weaving technique, or how fair trade directly impacts a family. This builds a deeper, more loyal customer base.
• •Maintain a Tone of Gratitude and Respect: In all communications—from social media replies to email newsletters—express gratitude to both the artisans for their work and the customers for their support. This fosters a positive community around the brand.
• •Ensure Visuals and Text are Aligned: The authenticity and respect in your copy must be mirrored in your visuals. Use high-quality, natural-light photos and videos that show the products and artisans in a dignified, beautiful manner. Avoid overly staged or corporate-looking imagery that would clash with the brand's tone.

Social Perception

Bazar Mayan is perceived as a trustworthy, high-quality, ethically conscious, and efficient source for authentic handmade Guatemalan goods, supported by strong customer service and a commitment to cultural preservation and artisan empowerment.

Copy Examples

• •Meet Elena, the heart and hands behind our new 'Sololá' collection. From her home workshop, surrounded by the sounds of her village, she intertwines generations of tradition into every thread. This isn't just a craft for her; it's a prayer, a story, and a legacy she is passing down to her children. When you hold one of her pieces, you're holding a piece of her story. Tap the link in our bio to see the full collection. #BazarMayan #ArtisanMade #FairTrade #CulturalHeritage #Guatemala
• •Woven from sustainably harvested pine needles and vibrant raffia, this basket carries the subtle, sweet scent of the Guatemalan highlands. Each coil is a testament to patience and skill, handcrafted by the women of the 'Mujeres de la Tierra' cooperative. More than just a beautiful object for your home, the 'Eternal' basket is a symbol of sustainable craft and economic empowerment. Perfect for holding treasures, bread, or simply as a standalone piece of natural art.
• •A Story Woven in Guatemala, Just for You ✨
• •Your style can make a world of difference. At Bazar Mayan, every piece of jewelry, every bag, and every scarf is handcrafted by Mayan artisans in Guatemala. Shop our fair trade collection today and become part of a story of empowerment and cultural preservation. Discover authentic craftsmanship.
• •Bazar Mayan: The Soul of Guatemala, Delivered to Your Door.