Tono de Marca

A hybrid tone: Nostalgic and Authentic for groceries, emphasizing home and tradition; Elegant and Aspirational for home fragrances, focusing on luxury and well-being. Across both, the tone is friendly, customer-focused, and quality-driven.

Valores de Marca

• •Authenticity
• •Quality
• •Community & Connection
• •Elegance & Serenity
• •Innovation & Creativity

Mejores Prácticas

• •Clearly distinguish between the "Nostalgic/Authentic" voice for groceries and the "Elegant/Aspirational" voice for home goods, using distinct keywords and emotional triggers for each category.
• •For food products, go beyond listing ingredients; share the story or cultural significance behind a dish or product (e.g., "the secret to perfect kibbeh starts here") to reinforce the value of authenticity.
• •When writing about home scents, use rich, descriptive words that appeal to the senses. Instead of "smells nice," use phrases like "a serene blend of lavender and amber" or "an invigorating burst of citrus and verbena."
• •Despite the two distinct tones, unify them with the core values of "Quality" and "Home." Every piece of copy, whether for food or a candle, should ultimately tie back to the idea of improving the customer's home life.
• •Ensure the copy is always paired with high-quality, professional imagery and video that reflects the appropriate tone. Bright, warm, and communal photos for food; clean, minimalist, and calm visuals for fragrances.

Percepción Social

The brand is perceived as a specialized, niche provider of authentic Syrian and Levantine food for expatriates, and as a provider of elegant, high-quality home fragrance products. It is seen as a modern e-commerce platform offering convenience while catering to specific cultural and lifestyle needs.

Ejemplos de Copy

• •From the rich taste of Aleppo’s olive oil to the comforting aroma of freshly baked bread. We bring the authentic flavors of Syria and the Levant right to your doorstep in the UAE. This isn't just food; it's a memory on a plate. Shop your favorites now. #BazarKom #SyrianFood #TasteOfHome
• •Transform your space from a house to a sanctuary. Our Royal Oud aroma diffuser is crafted to bring a touch of serene elegance into your daily life. Where every scent tells a story. #BazarKomHome #AromaTherapy #DubaiLiving #Sanctuary
• •Planning a weekend get-together? Let us handle the flavors. From our creamy labneh and fresh cheeses to the perfect spices for your main course, find everything you need to create an unforgettable Syrian feast. Authentic ingredients for authentic moments.
• •Indulge in our new collection of handmade soy wax candles. Non-toxic, clean-burning, and beautifully fragrant. The perfect gift for a loved one, or a well-deserved treat for yourself. Illuminate your home with the pure scents of BazarKom.
• •Whether it’s the nostalgic taste of home-cooked favorites or the serene scent of a peaceful evening, BazarKom is dedicated to enriching your life in the UAE. Explore our authentic Syrian groceries and our exclusive collection of home fragrances.