Brand Tone

Authentic & Passionate, Knowledgeable & Expert, Nature-centric & Reverent, Quality-focused & Proud, Community-oriented (subtle)

Brand Values

• •Sustainability & Environmental Stewardship
• •Quality & Excellence
• •Integrity & Tradition
• •Innovation
• •Passion for the Craft

Best Practices

• •Emphasize Nature and Location: Consistently weave in the imagery and importance of the pristine waters, Thorndyke Bay, and Hood Canal. Use descriptive language that evokes the natural beauty and purity of the Pacific Northwest.
• •Highlight Sustainability Authentically: Don't just state you're sustainable; explain how (e.g., environmentally-friendly methods, preserving the delicate balance of the ecosystem). Share stories or facts that demonstrate this commitment.
• •Focus on Flavor and Quality with Sensory Language: Use appealing adjectives to describe the taste and texture of the shellfish (e.g., sweet, briny, creamy, crisp, unparalleled flavor).
• •Maintain a Voice of Quiet Expertise: Share knowledge about shellfish, the farming process, or the local ecosystem in an accessible, passionate, and authoritative way, reflecting Dr. Joth Davis's background and the company's experience.
• •Showcase the Next Generation and Legacy: Subtly incorporate the blend of tradition and innovation, highlighting the family aspect and the commitment to carrying forward the founding principles while embracing new techniques. This reinforces long-term dedication.

Social Perception

Highly Regarded for Quality, Respected for Sustainability, Trusted & Authentic, Desirable & Sought-After

Copy Examples

• •Headline: Taste the Pristine Pacific Northwest. Body: Grown in the pure, nutrient-rich waters of Thorndyke Bay, our Baywater Sweets offer a flavor as wild and beautiful as the Hood Canal itself. Experience the essence of nature in every bite. #BaywaterShellfish #HoodCanalHarvest #SustainablyFarmed
• •Headline: From Our Family Farm to Your Table. Body: For over 30 years, Baywater Shellfish has been committed to two things: the health of our waters and the exceptional taste of our shellfish. Discover the passion and dedication that goes into every oyster and clam. #FamilyFarmed #QualityShellfish #PacificNWGoodness
• •Headline: More Than an Oyster, It's a Promise. Body: Sustainability isn't just a practice for us; it's our guiding principle. By choosing Baywater Shellfish, you're supporting a legacy of environmental stewardship and enjoying the freshest, most responsibly farmed bivalves. #SustainableSeafood #BaywaterValues #EatLocalWA
• •Headline: The Unmistakable Taste of Thorndyke Bay. Body: Revitalizing tides and pure ocean water – these are the secrets behind the unparalleled flavor of our shellfish. Experience the crisp, sweet finish that chefs and oyster lovers rave about. #BaywaterSweets #OysterPerfection #TasteTheDifference
• •Headline: Cultivated with Care, Harvested with Pride. Body: Our commitment to excellence, from sustainable farming to careful harvesting, ensures every Baywater bivalve delivers exceptional flavor that reflects our respect for the natural world. #FreshBeautifulBivalves #PNWSeafood #RespectTheOcean