Brand Tone

Vibrant & Playful, Approachable & Friendly, Inclusive & Welcoming, Proud & Cultural, Confident & Empowering

Brand Values

• •Affordability
• •Comfort
• •Modernity & Style
• •Inclusivity & Diversity
• •Quality
• •Versatility
• •Art & Creativity

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (vibrant, approachable, inclusive, proud, confident), key messaging points, "do's and don'ts" for language, and examples. Share this with everyone who creates content.
• •Know Your Audience, Speak Their Language: Understand who the "Somerseter" is. Use language that resonates with them – blend modern colloquialisms (where appropriate for platforms like TikTok) with respectful nods to tradition. The brand often uses a mix of English and Malay in its communications.
• •Emphasize Core Values Consistently: Ensure copy always subtly reinforces values like comfort, affordability, inclusivity, and the modern take on tradition. For instance, always mention the breathable cotton or the range of sizes.
• •Visuals and Text Must Align: The vibrant, playful, and inclusive tone in the copy should be mirrored in the photography, videography, and graphic design. If the copy is friendly and approachable, the visuals shouldn't be overly formal or distant.
• •Engage Authentically: Respond to comments and messages in the established brand tone. Be genuinely helpful, friendly, and appreciative of customer feedback, reflecting the founders' passion and approachability. Showcasing user-generated content can also reinforce approachability and community.

Social Perception

Customers perceive Bayu Somerset as a go-to brand for modern, comfortable, and affordable Baju Kurung and Kebaya. They are seen as a brand that successfully blends tradition with contemporary fashion, making traditional wear appealing to a younger, modern crowd. The brand is praised for its inclusivity and for featuring relatable models. There's a strong appreciation for the quality of the cotton fabric and the unique, vibrant prints. The founders' story of leaving corporate jobs to pursue their passion resonates positively with the audience. The brand is considered dynamic and responsive, frequently releasing new collections and engaging with customers through various channels like Shopee Live. Overall, Bayu Somerset enjoys a highly positive reputation, reflected in high customer review ratings (e.g., 4.9/5 stars on Judge.me and Shopee).

Copy Examples

• •Headline: "Bloom into tradition. ✨ Our new Baju Kurung collection is here – vibrant prints, breezy cotton, all-day comfort. Because culture is always in style. #BayuSomerset #ModernTradition"
• •Social Media Post: "From morning errands to evening kenduris, do it all in your Bayu Somerset! 🌸 We believe in beauty that moves with you. What adventures will your Kurung see today? Share with #BayuSomerseter! #VersatileStyle #ComfortFirst"
• •Product Description Snippet (for a Kebaya): "Meet the [Kebaya Name] – where heritage hugs modern charm. Crafted from the softest, breathable cotton with unique, art-inspired prints designed right here in Malaysia. Feel confident, feel you. Sizes XS to 5XL. Because every woman deserves to shine. #InclusiveFashion #ArtToWear"
• •Email Subject Line: "Psst... Your New Favourite Prints Just Dropped! 🤫 (+ a little Bayu treat inside!)"
• •Brand Story Snippet: "We traded boardrooms for beautiful fabrics, all to bring you Baju Kurung and Kebaya that feel as good as they look. Bayu Somerset is more than just clothing; it's a celebration of our culture, designed for every Malaysian woman. Affordable, comfortable, and always uniquely you. #OurStory #PassionForFashion"